Guinness x Premier League: Fans unite for unforgettable season launch

The launch of the GUINNESS x PREMIER LEAGUE campaign was nothing short of a spectacular event, held at The Aurum Theatre, The Exchange TRX, on a memorable evening that brought together football fans and Guinness lovers. The air was thick with anticipation and excitement as attendees gathered for an evening that promised to be as thrilling as the Premier League itself.

The highlight of the night was the live screening of the much-anticipated Battle of the Reds, featuring Manchester United and Liverpool, where the latter emerged victorious with a commanding 3-0 win. However, the match was just the cherry on top of an evening filled with engaging activities and celebrations that united fans of the beautiful game.

A launch party filled with excitement

The GUINNESS x PREMIER LEAGUE launch event was more than just a party; it was a celebration of the enduring passion that football fans have for the Premier League and the camaraderie that comes with enjoying a Guinness. The event was masterfully emceed by renowned sports presenter Michelle Lee and the energetic DJ Double D, who kept the atmosphere lively with a mix of football-themed quizzes, music, and interactive games.

Fans in attendance had the chance to showcase their football knowledge through quizzes, with attractive prizes up for grabs. The competitive spirit was high, reflecting the passion that football fans in Malaysia hold for the Premier League. Meanwhile, those looking for a more hands-on experience indulged in a friendly game of foosball, adding to the interactive nature of the evening.

Guinness and football: A perfect match

As the season unfolds, Guinness Malaysia promises to keep the excitement alive with a series of events and promotions that will bring fans closer to the action. Guinness, as the Official Beer of the Premier League is set to enhance the football viewing experience across Malaysia with a series of Viewing Parties that will take place in some of the country’s most beloved pubs and bars.

The GUINNESS x PREMIER LEAGUE campaign aims to bring fans together in celebration of two global icons—football and Guinness—offering a unique blend of camaraderie, excitement, and, of course, the perfect pint.

Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, spoke passionately about the campaign, stating, “The Premier League embodies passion, excitement, and unity, and Guinness is thrilled to bring that same vibrant energy to fans across Malaysia. This campaign isn’t just about celebrating the partnership of two iconic global brands; it’s about creating unforgettable experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action.”

Uniting fans for an unforgettable Premier League season

With the GUINNESS x PREMIER LEAGUE campaign officially launched, fans can look forward to an unforgettable season. Guinness Malaysia is set to host a series of Viewing Parties across the nation, promising not just thrilling football action but also a wealth of rewards for attendees. Among the many prizes, the ultimate grand prize is an all-expenses-paid trip to witness a Premier League match live—an opportunity that is sure to excite football fans across the country.

To complement the Viewing Parties, Guinness has also introduced a new communication campaign titled ‘Lovely Game for a Guinness,’ which will be featured across various media channels. This creative series captures the deep connection between football fans and their favorite stout, ensuring that every matchday is a memorable experience.

Whether enjoying the game at the pub or from the comfort of home, Guinness is committed to elevating the match-day experience for fans. For those who prefer to watch from home, Guinness Draught In A Can (GDIC) is available for online order through Drinkies.my, allowing fans to savor the rich taste of Guinness while cheering on their favorite team.

For more information and updates on the GUINNESS x PREMIER LEAGUE campaign, fans can follow Guinness Malaysia on Facebook and Instagram. As always, Guinness Malaysia encourages fans to enjoy responsibly and reminds everyone never to drink and drive.