Jaya Grocer opens first stand-alone outlet in Melaka

Jaya Grocer, Malaysia’s leading mass-premium supermarket chain, has marked a significant milestone in its ambitious 2024 expansion plans by opening its first stand-alone outlet in Melaka. Located in Tarcor Park, Klebang, this new store is the 51st addition to the company’s growing network, reinforcing its presence across Malaysia. The opening ceremony, which coincided with Merdeka celebrations, was officiated by Melaka Chief Minister Datuk Seri Utama Abdul Rauf bin Yusoh.

The new outlet is not just another supermarket; it is a celebration of Melaka’s rich cultural heritage. The store’s Peranakan-inspired interior design pays homage to the state’s unique cultural identity, blending tradition with modern retail practices. This thoughtful design choice is intended to create a shopping experience that resonates with both locals and visitors, making the store a unique destination in its own right.

A blend of tradition and modern retail experience

During the opening ceremony, Chief Minister Datuk Seri Utama Ab Rauf bin Yusoh expressed his pleasure in welcoming Jaya Grocer to Melaka. “This addition not only enhances our retail landscape but also aligns with our commitment to boosting the local economy. The launch of this outlet reflects our vision to provide residents with greater access to high-quality goods and services,” he stated. The Chief Minister also highlighted the new job opportunities created by the store, underscoring the state’s broader goals of economic resilience and prosperity.

To celebrate the opening, Jaya Grocer is offering a range of special promotions throughout the coming month, designed to attract and delight customers. Exclusive edition grocery bags and cooler bags, available only at the Melaka outlet, are part of the promotional offers. Additionally, a limited-edition gula melaka chocolate, specially crafted for the store, will be available, paying further tribute to Melaka’s cultural richness.

Adelene Foo, Chief Executive Officer of Jaya Grocer, expressed the company’s enthusiasm for the new store, saying, “At Jaya Grocer, our mission is to provide a diverse variety of high-quality and fresh produce at best value prices, ensuring our customers have the best shopping experiences. This new outlet is a testament to that mission.” Foo also emphasized the company’s commitment to innovation and customer satisfaction, with plans to introduce more innovative store formats in the future.

Convenience and rewards

Jaya Grocer continues to enhance its customer experience by integrating modern conveniences into its retail model. Like other Jaya Grocer stores, the new Melaka outlet offers online shopping via GrabMart and exclusive deals through the Jaya Grocer Membership program. This program, powered by Grab and available at the new store, allows members to earn points on purchases for in-store discounts, integrating with the GrabRewards ecosystem for added convenience.

As Jaya Grocer expands its footprint across Malaysia, the Melaka store stands as a testament to the brand’s commitment to blending tradition with innovation, providing customers with a unique and rewarding shopping experience. With its 51st store now open, Jaya Grocer continues to grow, bringing quality groceries to more communities nationwide.