Dettol champions hygiene during Merdeka Day celebrations

As Malaysia commemorates its 67th Merdeka Day, Dettol, a trusted name in health and hygiene, is stepping up to ensure a safe and healthy celebration for over 50,000 citizens. Through its ‘Selangkah Lebih, Selangkah Kasih’ initiative, Dettol aims to protect Malaysians from the spread of germs and infections during the national festivities.

This campaign, which emphasizes gestures of love and support, reinforces Dettol’s longstanding commitment to public health, especially during large-scale events where the risk of illness is heightened.

With a heritage spanning over 90 years, Dettol has been a steadfast presence in Malaysian households. The brand’s journey, from its humble beginnings to becoming a household staple, is marked by a continuous commitment to safeguarding communities. Dettol’s products, known for killing 100 illness-causing germs, have been trusted by generations, making it an integral part of family life across the nation. This legacy of trust and protection is a cornerstone of Dettol’s identity, resonating deeply with Malaysians, especially during significant events like Merdeka Day.

Addressing hygiene challenges in public spaces

Large gatherings, such as the Merdeka Day celebration, pose a higher risk of germ transmission, especially in crowded public spaces. Dettol’s initiative addresses the critical need for proper hand hygiene, which is often compromised due to the lack of accessible wash stations.

The campaign highlights the importance of handwashing in preventing illnesses, particularly in high-traffic environments. The Centers for Disease Control and Prevention (CDC) notes that simple handwashing can prevent one in three cases of diarrhoea and one in five cases of pneumonia, underscoring the impact of Dettol’s efforts.

In addition to promoting hand hygiene, Dettol also focuses on sanitizing public areas prone to contamination. Food stalls, public seating, play areas, and trash bins are common touchpoints where germs can thrive.

Dettol’s hygiene squad, deployed during the Merdeka event, will be on the front lines, sanitizing patrons’ hands with Dettol Hand Sanitizers and distributing Dettol Antibacterial Wet Wipes. The squad will also disinfect public areas using Dettol Disinfectant Spray, which is proven to kill 99.9% of bacteria and viruses, including the COVID-19 virus.

Dettol’s commitment to a healthier Malaysia

In alignment with its mission to protect Malaysians, Dettol’s ‘Selangkah Lebih, Selangkah Kasih’ initiative goes beyond just providing products—it embodies the spirit of Jiwa Merdeka, where acts of kindness and compassion mirror Malaysia’s nurturing and caring nature.

Tiffany Tang, Marketing Director for Health at Reckitt Malaysia and Singapore, emphasized the importance of maintaining health during celebrations, stating, “As we come together to celebrate the spirit of independence, it is crucial that we also safeguard our health and the health of our loved ones. Through our initiative, we are dedicated to ensuring that every Malaysian can enjoy the festivities without compromising their health.”

As Malaysia celebrates its independence, Dettol remains committed to its role as a guardian of public health, ensuring that the spirit of Merdeka is not only one of freedom but also of safety and well-being for all.