Thousands unite at World Vision 30-Hour Famine finale

The recent finale of the World Vision Malaysia 30-Hour Famine Festival, held at the PIAZZA @ Level 3, Pavilion Bukit Jalil, was a resounding success, attracting thousands of participants. With over 100 pop-ups featuring local vendors, the event introduced a fresh and dynamic approach to the 30-Hour Famine Countdown, celebrating the spirit of community engagement while addressing global issues like hunger, climate change, and conflict.

A New Format Under “Right the Wrong” Theme

This year’s festival was organized under the theme “Right the Wrong,” encouraging local communities to take a stand and act on important global issues. The vibrant atmosphere at the festival was enriched by workshops on dance and coffee art, alongside musical performances, interactive games, and exciting prizes. The format allowed for greater engagement with visitors, offering them a unique opportunity to experience the joy of participation while supporting a worthy cause.

The event saw performances by renowned local artists, including Bell Yu Tian, Daniel Cheah, Emily Chua, and Isaac Voo, among others. Talented groups such as DXYL Music Academy, Velcro Dance Group, and Malaysia National Wushu Athlete Alton Ang also took the stage, adding an electrifying energy to the festival.

A key highlight of the festival was the presence of the 30-Hour Famine Changemakers: Henn, JE Pong, and Joe Chang, who were joined by a host of World Vision Malaysia supporters and partners. Local celebrities such as BrocoLee, Jason Phang, Mei Sim, and Yirou graced the event, showing their support for the cause.

Terry Leong, CEO of World Vision Malaysia, expressed her gratitude to the attendees: “The 30-Hour Famine Festival has been a testament to the incredible spirit of our community. Seeing so many people coming together to ‘Right the Wrong’ and make a real difference is truly inspiring.”

Funds Raised for Global and Local Initiatives

Monies raised during the festival will be directed towards several important causes. Internationally, funds will support critical community development projects in DR Congo, Lebanon, and Sri Lanka, providing Health & Nutrition and Livelihood support to children and families. The United Nations World Food Programme, a partner of World Vision, will also benefit from the funds raised.

Locally, the proceeds will aid World Vision Malaysia’s community development work in Sabah, as well as the Eat Right to Play Right Programme, under One Goal Malaysia, which aims to combat child malnutrition through sports, with a focus on badminton.

Support from Sponsors and Media Partners

The festival was supported by a diverse range of sponsors and partners. Sin Chew Daily, the founding partner of the 30-Hour Famine, played a key role in making the event a success, with MY, MELODY, GOXUAN, and Cahaya Sin Chew serving as media partners. XUAN provided online media coverage, while Pavilion Bukit Jalil hosted the event as the official venue sponsor.

The principal sponsors included HELP University and SEIKO, with major sponsors such as Acer, Hock Moon Hiong, and Yogood contributing to the event’s success. Additional support came from Blue Ice Rink & Snow Park, Color King, Cuckoo, and other partners, showcasing the power of collaboration in supporting a global cause.

The 30-Hour Famine Festival has once again demonstrated the commitment of Malaysians to unite for positive change, offering hope to vulnerable communities both locally and globally.