AdminIn a world where global influences often overshadow local traditions, APOM – A Piece of Malaysia – has stepped forward to celebrate the nation’s unique cultural identity. Known for its witty and humorous merchandise that reflects Malaysian culture, the brand recently launched its highly anticipated #Empatbelas2024 collection. This exclusive event, held in Kuala Lumpur, showcased a vibrant tribute to the rich cultural tapestry of Malaysia’s 14 states, bringing together Malaysians in a colorful display of artistic brilliance and national pride.
Iconic posters reimagined with Malaysian flair
The #Empatbelas2024 campaign marks the fourth edition of APOM’s annual initiative, which celebrates Malaysia’s diverse heritage through art. This year, the event took an inventive turn by reimagining iconic film posters, with each of the 14 designs inspired by the unique cultural elements of a different Malaysian state. These posters offered a fresh and humorous take on global cinematic influences, infusing them with local flavor, much to the delight of the audience. Since its inception in 2011, the #Empatbelas campaign has collaborated with over 50 local talents, creating a platform for creative expression and state pride.
Attendees had the opportunity to not only view these stunning works of art but also meet the artists behind them. Through intimate discussions, they learned about the inspirations that fueled the designs, deepening their appreciation for the cultural diversity that binds Malaysia together. “The #Empatbelas2024 campaign has been a journey of discovery, national pride, and creativity,” said Chantelle Teoh, Co-Founder of APOM. “We are proud to have created a platform for local creatives to showcase their talent and express their love for Malaysia in a way that resonates with today’s generation.”
Semua House: A perfect venue
The launch of the #Empatbelas2024 collection was further enhanced by its venue – Semua House, a beloved cultural landmark in Kuala Lumpur. Established in 1986, the recently renovated mall has become a vibrant hub for homegrown brands and new lifestyle experiences. Hosting the event aligned with its mission to support local talent and celebrate the cultural richness of Malaysia. “We are honored to have hosted such a meaningful event that connects with the community,” shared a representative from Semua House.
Running from September 6 to October 6, the exhibition at Semua House offers Malaysians a unique chance to witness the intersection of art and culture. Limited-edition prints and merchandise from the #Empatbelas2024 campaign are also available for purchase, allowing visitors to bring home a piece of Malaysia’s heritage.
APOM’s #Empatbelas2024 campaign stands as a testament to the brand’s commitment to promoting Malaysian culture in creative and innovative ways. By championing local artists and showcasing state pride, the campaign has once again proven to be a powerful platform for artistic expression. Visitors are encouraged to visit the exhibition, immerse themselves in the colorful world of Malaysian creativity, and celebrate the spirit of national unity that APOM continues to embody.
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