Rohto Eye Care’s CSR campaign reaches 7,500 students

Rohto Eye Care, a leader in innovative eye care solutions, has once again made a meaningful impact through its annual Corporate Social Responsibility (CSR) campaign, “Sending Love & Care: Joy of Seeing.” This year, the initiative reached 7,500 primary students across five schools, with over half of the participants coming from underprivileged backgrounds. The campaign’s mission was to educate students about eye health, promote preventive care, and provide essential support to those in need.

The beneficiary schools for this year’s campaign included SK Seksyen 20, SK Seri Setia, SK Taman Bunga Raya 2, SK Taming Jaya, and SK Taman Midah 2. These schools were selected to ensure that students in communities with limited access to eye care services received the attention and resources they deserve.

Interactive Eye Health Sessions and Screenings

Rohto Eye Care collaborated with key partners, including Watsons, Focus Point Vision Care Group Sdn. Bhd., and PINTAR Foundation, to create a comprehensive program for the students. The campaign featured interactive and educational eye health talks designed to teach students the importance of eye care and preventive measures. Representatives from Rohto engaged students with practical tips on maintaining healthy vision, emphasizing the role of balanced screen time and proper eye hygiene.

In addition to the educational talks, the campaign provided free eye screenings to all participating students. The screenings helped identify children who required further attention, with Rohto Eye Care offering free prescription glasses to those in need.

Fun-Filled Activities to Reinforce Lessons

To make learning about eye health enjoyable, Rohto Eye Care included a variety of sight-related games and creative contests. Activities like the “Pin the Tail” game while blindfolded, a Card Matching Memory Game, and a Find the Odd Color challenge helped students understand the significance of eye health in a playful manner.

Additionally, drawing and colouring contests were organized, encouraging students to use their creativity while appreciating the value of good vision. Winners from each school were awarded prizes, further motivating students to take an interest in their eye care.

Expanding Impact with Community-Driven Support

Rohto Eye Care’s “Sending Love & Care: Joy of Seeing” campaign has grown significantly since its inception. According to Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, the campaign began with two schools in 2022, expanded to three in 2023, and now reaches five schools in 2024. “Our journey is a testament to the power of community and collaboration. We are deeply grateful to our partners – Watsons, Focus Point, and PINTAR Foundation – for their unwavering support.” Lim shared.

This year’s campaign funding was generated through a unique community initiative. RM1 from the sale of each Rohto Eye Care product at Watsons in June 2024 was donated to the campaign. This model of collective contributions from consumers highlights the ability of small efforts to create a big impact, enabling Rohto to deliver essential eye care services to underprivileged students.

Addressing Myopia in the Digital Age

With the increasing use of digital devices among young children, the risk of myopia has risen dramatically. Rohto Eye Care’s CSR initiative is designed to address this growing issue by focusing on early intervention through education and screenings. The campaign aims to help prevent future eye problems and improve the quality of life for these students, giving them the best chance at a healthy and bright future.

Rohto Eye Care remains committed to enhancing lives through its eye care solutions and educational initiatives. By focusing on community support, the company continues to make a lasting impact on the lives of underprivileged children across Malaysia.