Carlsberg unveils ‘Real Smooth’ campaign

Carlsberg Smooth Draught, renowned for its draught-like smoothness, has officially launched its new ‘Real Smooth’ campaign. The initiative is designed to enhance enjoyment with a mix of boundless fun, trendy food, upbeat tunes, and Carlsberg’s signature smooth beer. Targeted at those who relish life’s finest moments, the campaign encourages beer lovers to immerse themselves in a world brimming with positive vibes and memorable #BestWithCarlsberg experiences.

Whether catching up with friends, enjoying a BBQ, or simply relaxing after a long day, Carlsberg Smooth Draught guarantees a silky-smooth drinking experience that complements every occasion.

A creative collaboration with Loka Made

To encapsulate the essence of smoothness, Carlsberg Smooth Draught has collaborated with local creative collective Loka Made. This partnership has resulted in a series of vibrant graphic illustrations that breathe life into the campaign, capturing the dynamic world of Carlsberg’s smooth brews. These eye-catching visuals can be seen across various campaign materials, adding a unique artistic dimension to the brand.

Alongside the campaign visuals, Carlsberg has introduced a limited-edition range of merchandise. This exclusive line includes duffel bags, stylish sling and tote bags, and sleek tumbler cans, designed to embody the brand’s commitment to quality and style. Fans eager to grab this limited-edition merch can follow @CarlsbergMY on Facebook and Instagram for more details.

‘The Smoothest Pop’ series

To elevate the smooth experience, Carlsberg has also launched ‘The Smoothest Pop’ series at selected outlets, featuring live performances from local artists like @diorlying. This musical initiative brings fans closer to the brand, allowing them to enjoy and sing along to their favorite tunes while enjoying a cold, smooth Carlsberg.

“Last year, our ‘Real Spicy, Real Smooth’ campaign was focused on providing fast paced contrasts in
experiences, but this year we’ve evolved the campaign to give our consumers uninterrupted but exciting moments of togetherness,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

Exclusive giveaways

For a limited time, fans who purchase two cans or a big bottle of Carlsberg Smooth Draught from supermarkets, convenience stores, or participating outlets can enter a contest to win exclusive merchandise, including a Carlsberg duffel bag. Those who spend RM100 or more on Carlsberg Smooth Draught at pubs and entertainment venues can walk away with a limited-edition sling bag. This campaign, running through 30 November 2024, also offers additional incentives like RM5 Touch ‘n Go e-wallet credits with selected purchases.

As a brand committed to responsible consumption, Carlsberg Malaysia reminds all consumers to celebrate responsibly. With the tagline #CELEBRATERESPONSIBLY, Carlsberg encourages fans to enjoy every moment safely.

For further updates on Carlsberg Smooth Draught’s latest activities, promotions, and giveaways, visit www.bestwithcarlsberg.my or follow @CarlsbergMY on Facebook and Instagram.