Hennessy unveils first-ever immersive exhibition in Asia at TRX

Hennessy, the world-renowned cognac brand, brings a first-of-its-kind immersive exhibition to Asia with the launch of Crafted, by Hennessy at The Exchange, TRX in Kuala Lumpur. This exhibition offers an unprecedented journey through Hennessy’s 300-year legacy, highlighting rare cognacs and showcasing five exclusive pieces never before seen in Malaysia. Running from October 25 to November 3, Crafted, by Hennessy invites Malaysians to explore the brand’s evolution and dedication to craftsmanship.

A multi-sensory experience

At Crafted, by Hennessy, visitors embark on a curated, multi-sensory tour through seven distinct spaces, each revealing unique aspects of Hennessy’s rich heritage. Beginning with Foundation of a Legend, guests trace the journey of founder Richard Hennessy, whose entrepreneurial spirit and passion for excellence laid the foundation in 1765. The exhibit also honors Hennessy’s presence in Malaysia, marking over 155 years of the brand’s influence in the region.

The tour continues with Excellence by Nature, showcasing the cognac-making process from vineyard to distillation, while Inside Cognac offers insight into the double distillation techniques that form the core of Hennessy’s craftsmanship. The Art of Hennessy immerses visitors in the expertise of Hennessy’s Master Blenders, providing an exclusive look at the intricate blending process. Through interactive displays, Global Icons highlights Hennessy’s enduring impact on art, music, and culture.

Honouring Hennessy’s legacy

With a history in Malaysia dating back to 1868, Hennessy has become an integral part of local culture and celebrations. For over a century, Hennessy has introduced limited-edition collections in Malaysia to mark festive seasons and key milestones, symbolizing sophistication and refinement. Hennessy’s cultural connection in Malaysia extends beyond brand recognition, as it has seamlessly integrated into celebrations, business gatherings, and personal achievements across the country.

Marketing Director of Moët Hennessy Singapore & Malaysia, Nausicaa Charrier, remarked, “As we celebrate Richard Hennessy’s 300-year legacy in 2024, our commitment to Malaysia shines brighter than ever. Crafted, by Hennessy invites Malaysians to explore three centuries of craftsmanship, innovation, and mastery. We are not merely commemorating history; we are opening doors to a deeper appreciation of our legacy and shaping the future of luxury spirits for generations to come.”

The future of cognac

In line with Hennessy’s commitment to both tradition and innovation, Crafted, by Hennessy also features Wonders of Creation, displaying limited-edition pieces that represent the brand’s blend of heritage and forward-thinking. Visitors can engage in the Hennessy Masterclass, which offers guided tastings of Hennessy Paradis, X.O, V.S.O.P, and the Hennessy Master Blender’s Selection No. 5 on select dates. With expert-led tastings and a curated journey through history, Crafted, by Hennessy promises to be a cornerstone celebration of both Hennessy’s legacy and its vision for the future of luxury spirits.

For those interested in attending, registration is available at TRX Media Registration, offering a once-in-a-lifetime opportunity to experience the grandeur of Hennessy’s timeless craft and dedication.