Drinkies triumphs at Asian Experience Awards 2024

Drinkies, the pioneering Direct-to-Consumer (D2C) platform developed by Heineken Malaysia Berhad (HEINEKEN Malaysia), has secured two prestigious awards at the Asian Experience Awards 2024 in Singapore.

Recognized for its creative and impactful initiatives in enhancing customer experiences, Drinkies won both the Malaysia Product Experience of the Year and Malaysia Service Experience of the Year awards in the e-commerce category. To celebrate this achievement, Drinkies is offering consumers a 10% discount on its Draught Beer Packages until October 30, 2024.

Award-Winning experiences

Drinkies has been recognized for two key initiatives that reimagine the consumer experience. For the Malaysia Product Experience of the Year award, the Draught Beer Party Package was highlighted as an innovative service designed to bring the atmosphere of a pub directly to home gatherings. This package includes a portable draught beer system, ensuring each beer poured is as fresh as at any bar, and offers an interactive beer-pouring masterclass for added enjoyment. Since its launch, the package has quickly become a top-selling product, strengthening HEINEKEN Malaysia’s relationship with its consumers and offering a fresh take on home celebrations.

The second accolade, Malaysia Service Experience of the Year, was awarded for the “Star Bar” initiative, a feature within the Drinkies app that brings consumers closer to premium beer experiences through partnerships with exclusive HEINEKEN Malaysia bars. Users can access exclusive promotions, discover world-class beer brands, and enjoy events in their neighborhood, integrating both digital and in-person experiences.

Setting new industry standards

Luke Kakol, Head of Digital & Technology at HEINEKEN Malaysia, expressed pride in Drinkies’ achievements at the Asian Experience Awards, saying, “When we first envisioned Drinkies, our goal was to create a convenient, timely, and dependable platform for consumers to easily access their favorite beer and cider. Initiatives like the Draught Beer Party Package and Star Bar have set a new standard in the industry for how beer can be enjoyed.” He emphasized HEINEKEN Malaysia’s commitment to innovation, aiming to enhance every drinking occasion with fresh, engaging experiences. Kakol also extended his gratitude to consumers, partners, and the Drinkies team for their support.

In recognition of these achievements, Drinkies is offering a 10% discount on Draught Beer Packages for new sign-ups, available until October 30, 2024. The platform encourages consumers to download the Drinkies app on the App Store or Play Store to access convenient, high-quality beverage options and stay updated on the latest promotions via social media.

As always, HEINEKEN Malaysia upholds responsible consumption, reminding patrons to enjoy their drinks responsibly, especially when driving.