Goodday Charge opens first inclusive esports gym

Goodday Charge, a leading advocate for legitimising esports in Malaysia, has taken a bold step toward mainstreaming the sport by opening the country’s first all-ages, inclusive esports gym—Goodday Charge Arena. Located at Quill City Mall in Kuala Lumpur, this state-of-the-art facility is powered by Orange Esports Club and officially launched on 14 October in celebration of World Esports Day. The ribbon-cutting ceremony was graced by Pia Lisa, Marketing Manager at Etika Sdn Bhd, and Adrian Gaffor, Co-Founder and owner of The Gaming Company (TGC).

The Goodday Charge Arena is set to revolutionise the esports landscape in Malaysia, welcoming gaming enthusiasts of all ages, from beginners to seasoned players. This initiative reflects Goodday Charge’s commitment to fostering a vibrant esports community and promoting healthy gaming habits.

Free Play, Workshops, and Watch Party

The launch of Goodday Charge Arena was marked by a series of exciting events, making it a day to remember for the esports community. To kickstart the celebrations, the arena offered free play sessions, allowing everyone to experience its cutting-edge gaming setups. Visitors could also participate in free esports industry workshops aimed at young gamers and those aspiring to build careers in this rapidly growing sector.

One of the major highlights was the chance to play alongside top Malaysian live streamers, including Andrew ‘Stonkol69’ and ‘Abangkepuk’. Attendees also had the unique opportunity to engage with Malaysia’s First Senior Esports Team, Team eMAS, further promoting inclusivity across all age groups.

Adding to the excitement, the arena hosted an exclusive watch party for the highly anticipated “Boomers2Gamers” series, which chronicles the journey of Team eMAS as they navigate the world of esports. The series is set to air on Astro Arena, showcasing Goodday Charge’s groundbreaking initiative to integrate seniors into the esports community.

Promoting Inclusivity and Healthy Gaming

The Goodday Charge Arena is not just about gaming—it is a hub for promoting healthy esports participation. Goodday Charge is dedicated to highlighting the physical, cognitive, and nutritional demands of esports, ensuring that gamers of all ages adopt healthy practices. To support this, Goodday Charge’s specially formulated chocolate milk, enriched with Vitamin B complex for sustained energy, plays a crucial role in fuelling players.

Every Tuesday has been designated as BOOMERS2GAMERS Day, where seniors can enjoy free access to the arena, encouraging older generations to engage in esports activities. This initiative underscores the arena’s commitment to creating an inclusive environment where players of all ages can come together to compete, learn, and grow within the esports ecosystem.

The 2500 sqft facility at Quill City Mall boasts an impressive array of gaming setups, including state-of-the-art PCs, console gaming stations, racing simulators, and mobile game lounges. In addition, the arena offers content creation resources, streaming facilities, and professional coaching by TGC experts, making it a one-stop destination for esports enthusiasts.

Exciting Contests and Ongoing Promotions

In conjunction with the launch, Goodday Charge Arena is rolling out two major contests, offering gamers the chance to win big. The Goodday Charge Esports Month Contest will run until the end of November, with participants competing for a share of RM70,000 in gaming prizes, including a PlayStation 5, a PREDATOR gaming laptop, and JBL headphones. This contest is available at selected convenience stores and the Etika TikTok store.

Additionally, the Charge Arena Contest invites visitors to find their favourite spot within the arena and take a creative photo, with the chance to win a PlayStation 5 and TNG e-wallet prizes. To sweeten the deal, Goodday Charge is offering ongoing promotions, where the purchase of any Goodday Charge drink earns players one hour of free playtime at the arena.

For those looking to test their skills further, the Charge Racing Sim Challenge offers the fastest racers exciting rewards, including eight hours of free playtime and features on Goodday Charge’s social media.

A New Era for Esports

Amy Gan, VP of Marketing at Etika Sdn Bhd, expressed her excitement during the launch: “Goodday Charge has always been committed to transforming the way esports is perceived, and the launch of this arena marks another step in that journey. By creating an inclusive space for people of all ages to explore esports, we are not only redefining healthy gaming but also fostering a community that spans generations.”

The Goodday Charge Arena is open daily from 10 AM to 10 PM, offering a welcoming space for gamers to improve their skills, socialise, and engage in healthy gaming practices. With its focus on inclusivity and community-building, this groundbreaking esports hub is set to redefine the esports scene in Malaysia for years to come.