AdminMILO Malaysia is thrilled to announce the return of the iconic MILO Malaysia Breakfast Day (MBD) in 2025, a beloved tradition that continues to unite Malaysians of all generations in the spirit of health and vitality. With its overarching message of promoting the importance of a nutritious start to the day, this annual event highlights MILO®’s commitment to fostering healthier and more active lifestyles across the nation.
Ng Su Yen, Business Executive Officer of MILO® Malaysia, expressed the brand’s enthusiasm, stating, “We are thrilled to bring back MILO® Malaysia Breakfast Day, an event that embodies our commitment to promoting a healthy, active lifestyle among Malaysians. As we approach our 75th year in Malaysia, we take pride in our legacy of empowering the nation’s journey and promoting better health. Breakfast is the foundation of a productive day, and a nutritious start enables Malaysians to achieve their best. Through this event, we continue to inspire and educate the community on the importance of making breakfast a daily priority,”
For years, MBD has served as a platform to underscore how MILO’s unique formula — crafted from natural ingredients such as barley malt, milk, and cocoa — provides the energy needed to start the day right. Accredited with the “Healthier Choice Logo,” MILO continues to reinforce the benefits of prioritizing breakfast in daily routines.
Celebrating 75 Years of Iconic Goodness
This year’s MILO® Malaysia Breakfast Day coincides with a major milestone — MILO®’s 75th anniversary in Malaysia. Guided by the theme “Dulu, Kini dan Selamanya demi Malaysia” (Then, Now, and Forever for Malaysia), the celebration honours MILO®’s legacy as a trusted household name. Since its introduction, MILO® has become synonymous with Malaysian mornings, nourishing generations and playing a pivotal role in promoting sports, better nutrition, and community well-being.
This year’s event will showcase the brand’s rich history through limited edition jerseys for the first 3,000 early bird registrants. The designs pay homage to MILO®’s journey and its enduring role in Malaysian households.
Energising Malaysians Nationwide
MILO® Malaysia Breakfast Day 2025 is set to reach Malaysians across the country, beginning in Putrajaya on 19 January 2025, with subsequent events in Kuantan, Johor Bahru, and Penang throughout February. Each event promises an engaging lineup of activities, including a fun run, MILO® Fitness Workout sessions, interactive sports games, and appearances by celebrity guests. Attendees can also enjoy the iconic MILO® Goodness Truck and sampling booths, providing firsthand experience of MILO®’s nourishing benefits.
With an ambitious goal to bring together over 75,000 MILO® lovers, the event invites Malaysians to participate in this energetic celebration. Registration begins on 29 November, with special early bird rates available for a limited time.
For more details on this much-anticipated event, visit www.milo.com.my.
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