The Exchange TRX unveils Sparkle & Splendour

The holiday spirit is in full swing at The Exchange TRX, which has transformed into a dazzling winter wonderland with its latest celebration, Sparkle & Splendour. Running from now until January 1, 2025, this immersive experience offers something for everyone—whether it’s enchanting installations, exclusive seasonal rewards, or simply an opportunity to make magical memories.

According to Trevor Hill, General Manager at The Exchange TRX, “We are delighted to present Sparkle & Splendour, affirming The Exchange TRX as the Home of World Events.” Hill continued, “This year’s celebration has been thoughtfully curated to create moments of magic, enchantment, and togetherness.” The season’s attractions include luxury brands, bespoke collaborations, and family-friendly experiences, turning The Exchange TRX into the ultimate destination for holiday joy.

Tiffany & Co. and Louis Vuitton lead the way

At the heart of the celebration lies the breathtaking Tiffany & Co. installation at Central Exchange, where a 7-metre-tall holiday tree wrapped in Tiffany blue captures attention. Elegantly adorned with winter accents, the tree is crowned with a jewel-encrusted Bird from the iconic Bird on the Rock design, and surrounded by Tiffany’s signature gift boxes. A photo booth invites guests to capture the holiday magic in true Tiffany style.

Not to be outdone, Louis Vuitton’s 2024 Holiday campaign has introduced an enchanted carousel adventure at their exclusive pop-up, open until December 31, 2024. Guests can experience whimsical surprises, curated luxury gifts, and festive treats in a space designed to celebrate the season with style.

For those seeking immersive experiences, the WICKED-themed installation at The Urban Node offers a journey into the magical world of Oz. With themed zones such as Glinda’s Tulip Infinity Room and Elphaba’s Emerald Infinity Room, guests are invited to interact with elements like Glinda’s wand or Elphaba’s broom, triggering dazzling lighting effects. These installations promise to captivate visitors with photo spots and costume areas that enhance the overall experience.

Families can also enjoy the LEGO Group’s Gift the Superpower of Play, where a life-sized LEGO Santa and a Christmas tree decorated with playful LEGO elements welcome guests. The installation features interactive activities like the “Lost & Found Elves” and “The Search for Santa’s Surprises,” making it a hub of holiday magic and creativity.

Festive Performances and Exclusive Rewards

Beyond the installations, The Exchange TRX is also offering an elegant holiday shopping and dining experience. With exclusive holiday collections, curated gift sets, and seasonal menus, guests can find the perfect gifts or indulge in festive treats. To further elevate the atmosphere, live performances including string quartets, acapella ensembles, and magic shows add sophistication and wonder to the experience.

In the spirit of giving, The Exchange TRX is rewarding guests with exclusive seasonal gifts. For a spend of RM1,000 (or RM800 with UOB cards), guests can take home a limited-edition LEGO Desk Calendar. Those who spend RM2,000 (or RM1,500 with UOB cards) will receive a WICKED Tumbler, while a spend of RM3,500 (or RM3,000 with UOB cards) earns a luxurious Rituals Holiday Gift Set.

New Year’s Eve Countdown Party

As the holiday season draws to a close, The Exchange TRX invites all to celebrate at its annual New Year’s Eve Countdown Party. The family-friendly celebration will feature live performances, a vibrant food village, interactive installations, and a spectacular fireworks display. The event also stays true to its ethos of “Do Good, Feel Good” by partnering with Kechara Soup Kitchen to support Malaysia’s Orang Asli community.

The entry to the New Year’s Eve celebration is free with a donation to the non-profit organization, fostering a sense of community and giving back.

Additionally, members of Lendlease Plus MY will enjoy special perks, such as access to the “Members Zone” and exclusive viewing areas for the fireworks. To secure a spot at the highly anticipated event, RSVPs can be made via The Exchange TRX Mobile App.

For more information on Sparkle & Splendour and the New Year’s Eve Countdown Party, visit The Exchange TRX website or follow their social media pages.