AdminThis Chinese New Year, Tiger Beer is inviting consumers to embrace the power of community and inner courage with its 2025 campaign, Together We Roar. Designed to unite friends, families, and colleagues, the campaign underscores the importance of celebrating those who have supported us in our journey.
As part of the festivities, Tiger Beer is set to ignite the spirit of connection with on-ground activations, promotions, and exclusive collaborations. Through this initiative, Tiger Beer aims to elevate the bonds that empower personal and collective growth.
Connecting with Loved Ones at ‘Tiger Town’
One of the most anticipated events of the Together We Roar campaign is the ‘Tiger Town’ activation, a four-day celebration running from January 9th to 12th, 2025, at Piazza, Pavilion Bukit Jalil. Partnering with the popular Live Cafe Bar, Tǎng Píng, Tiger Beer will transform this space into a vibrant hub for community spirit, where guests can come together to honor the people who have been their pillars of support.
The event promises an immersive experience with a series of exciting performances, games, and activities designed to bring people closer. Notable acts such as 3P and Jeryl Lee will perform live, creating an atmosphere of festivity and connection. Attendees can also enjoy food, craft activities, and exclusive giveaways as they celebrate with their closest companions.
Julie Kuan, Marketing Manager of Tiger Beer Malaysia, shares her enthusiasm for the collaboration: “Chinese New Year is a time for us to roar together as we make courageous strides into the Year of the Snake. With an array of exciting promotions, activations, and giveaways designed to bring fellow Tigers closer together, we are eager to see how our consumers celebrate and energize their connections with the people closest to them.”
Exciting Promotions and Giveaways
The festive excitement isn’t limited to just Tiger Town—Tiger Beer is also bringing the joy of Chinese New Year to local coffee shops, food courts, bars, and hypermarkets through a series of exclusive promotions and giveaways. Consumers who purchase big bottles of Tiger, Tiger Crystal, or selected beers from HEINEKEN Malaysia’s portfolio will have the chance to win a variety of prizes by simply checking under their bottle caps.
Prizes up for grabs include the coveted 10g 999.9 Tiger Gold Coin, a Tiger Automatic Card Dealer, premium Tiger playing cards, and more. Patrons who spend RM90 and above at participating bars and pubs can enter to win a Tiger Mahjong Set or RM88 in Touch ‘n Go E-Wallet credit, adding a fun twist to the celebrations.
In addition, shoppers at hypermarkets and supermarkets can look forward to exclusive giveaways such as the Bear Multicooker Hotpot and La Gourmet Cast Iron Pot, while selected 99Speedmarts will offer collectible Thermoflasks. Convenience store and mini-market shoppers who purchase cans of beer can scan a QR code on the receipt for a chance to win a Samsung Galaxy Z Fold6 or RM88 in TnG E-Wallet credit.
Exclusive Home Celebrations with Drinkies
For those who prefer to celebrate the New Year at home, Tiger Beer offers a perfect solution through its partnership with Drinkies. Consumers who purchase carton bundles from Drinkies will receive the Bear Hotpot and La Gourmet Cast Iron Pot as part of a special offer running until February 12, 2025. This collaboration ensures that festive gatherings at home are just as memorable as those at public celebrations.
As part of the Together We Roar campaign, Tiger Beer is committed to creating moments of joy and togetherness. By offering a variety of engaging events, promotions, and exclusive products, Tiger hopes to provide consumers with the tools to make this Chinese New Year a time to cherish and celebrate their closest relationships.
As the campaign continues to grow, Tiger Beer remains steadfast in its commitment to responsible consumption. The brand encourages consumers to enjoy their products in moderation and urges them not to drink and drive. All promotional activities are strictly for non-Muslims aged 21 and above, in line with local regulations.
For more details on the ongoing activations, promotions, and how to participate, consumers are encouraged to visit the official campaign website at tigercny.tigerbeer.com and follow Tiger Beer on Instagram and Facebook for the latest updates. All promotions are subject to terms and conditions and are available while stocks last.
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