CarlsBazaar brings modern flair to Chinese New Year

As the Year of the Snake slithers into view, Carlsberg Malaysia’s CarlsBazaar promises to redefine festive celebrations with a vibrant and contemporary twist. Combining cultural traditions with modern flair, the marketplace offers an immersive Chinese New Year (CNY) experience that celebrates prosperity, togetherness, and innovation.

CarlsBazaar, a cornerstone of Carlsberg Malaysia’s ‘Brewing Prosperity Together’ theme, is back for the second year, transforming CNY festivities into unforgettable experiences. Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, explained, “This isn’t just about enjoying great beer—it’s about creating a festive wonderland that sparks joy, harmony, and connections.”

The marketplace is set to dazzle visitors at 1 Utama Shopping Centre in Selangor from January 9–12 and at Gurney Plaza, Penang, from January 16–19. Upon arrival, guests are welcomed through the iconic Hop Leaf arch, a symbol of prosperity and excitement. A highlight for early birds is the exclusive Artist-Edition Carlsberg CNY can, available for redemption upon registration.

Interactive Fun and Culinary Delights

The CarlsBazaar experience is brimming with interactive activities and delectable food options. Guests can test their luck at the Giant Snakes and Ladders game for a chance to win RM178 Grab vouchers, adding a playful element to the festivities. At the Wishing Tree, visitors can digitally project their wishes, embodying the spirit of CNY with “Carlsberg Brewed Blessings.”

The marketplace’s culinary offerings are a feast for the senses, featuring over 40 local vendors. From the Carlsberg-infused waffles by Yat Tong Waffle to Mala Chengdu skewers by Avant Mala Eat, the food lineup blends tradition with creativity.

CarlsBazaar is more than a marketplace; it’s a hub of entertainment. The CarlsBar offers a sleek space to unwind with Carlsberg brews while participating in cocktail workshops led by professional mixologists. Shoppers can groove to live music performances daily, featuring bands presented by The Pantheon KL, and enjoy special meet-and-greet sessions with the cast of CLOSE UR KOPITIAM.

The festivities peak on January 12 with a live performance by singer Dior 大颖, ensuring a memorable conclusion to the Selangor leg of the event. Exclusive Carlsberg x TNTCO apparel and artisanal goods add a stylish touch to the celebration, making CarlsBazaar an ideal destination for festive shoppers.

Welcoming the Year of the Snake in Style

CarlsBazaar encapsulates the timeless values of Chinese New Year while embracing contemporary design and experiences. With its Instagram-worthy aesthetics, immersive activities, and celebratory spirit, it’s a must-visit destination for Malaysians looking to ring in the Year of the Snake with flair.

For more information on Carlsberg’s CNY festivities, visit www.bestwithcarlsberg.my or follow @CarlsbergMY on social media. As always, Carlsberg Malaysia reminds everyone to celebrate responsibly.

CarlsBazaar isn’t just a marketplace—it’s a celebration of togetherness and prosperity, offering something for everyone to enjoy.