Under Armour empowers women with UA Stronger TogetHER Event

Under Armour marked International Women’s Day with its inaugural UA Stronger TogetHER event, a celebration dedicated to empowering women through fitness, wellness, and community. Held at Colony Star Boulevard KLCC, the event brought together women from diverse backgrounds for a holistic wellness experience while also introducing the latest UA Meridian collection in the new Silica Green colorway.

Building a Community of Strength

Under Armour’s UA Stronger TogetHER initiative was designed to inspire women to embrace their physical and mental strength while fostering connections within a supportive community. The event partnered with leading wellness and lifestyle brands such as CARVE, Kiehl’s, Jamboo, The Green Loft, and The Beast Project to curate activities aimed at nurturing both mind and body.

Samantha Lim, Commercial Director of Under Armour Malaysia, highlighted the event’s purpose and alignment with the brand’s ethos. She stated, “UA Stronger TogetHER is a reflection of our belief in building community and strength. It was inspiring to see women embark on a journey of empowerment, discovering their strength and connection within a supportive community.”

The day’s activities ranged from fitness sessions and wellness workshops to discussions on empowerment, all reinforcing Under Armour’s commitment to celebrating and uplifting women.

Spotlight on the UA Meridian Collection

The UA Meridian collection, a key highlight of the event, was designed for both performance and lifestyle wear. The collection features ultra-soft, breathable, and quick-drying fabrics that offer comfort and flexibility for active women. The introduction of the Silica Green colorway added a fresh, vibrant look to the collection, symbolizing renewal and strength.

Throughout the event, participants wore pieces from the UA Meridian collection, experiencing firsthand its versatility during various activities. From yoga and pilates to dynamic movement exercises, the collection’s seamless blend of comfort and performance was evident.

A Day of Wellness and Empowerment

The event commenced with a rooftop yoga session led by CARVE, setting the tone for mindfulness and balance. Participants then engaged in a sound bath session with The Green Loft, a therapeutic experience known for reducing stress and enhancing emotional well-being.

A significant highlight was the Empowerment Panel Discussion, featuring inspiring women who shared their personal journeys and insights into strength, resilience, and success. The panel included:

• Tan Ee Shya – Women’s National Basketball Coach & Under Armour Ambassador
• Trisha Ooi – Actress & Martial Artist
• Janiss Foong – Certified Master NLP Coach & Inner Child Master Coach
• Anis Suhailah – Radio Producer & Fitness Influencer

Their stories resonated with attendees, reinforcing the event’s theme of empowerment through community and self-discovery.

Holistic Well-Being

The event also featured interactive workshops that underscored the importance of self-care and wellness. Kiehl’s Malaysia, led by Education Manager Trey Hoi, conducted a post-fitness skincare workshop, emphasizing proper skincare routines after workouts.

Fitness remained a core element, with participants engaging in mat pilates and an Animal Flow session by The Beast Project, both showcasing the flexibility and durability of the UA Meridian collection. To complement the physical activities, attendees were treated to nutritious meals from Jamboo, featuring wholesome options such as Lei Cha, smoked duck salad, and sweet potato matcha drinks.

Adding a creative touch, a UA phone beading charm station allowed participants to personalize their wellness experience, further enriching their journey of self-expression and empowerment.

Commitment to Women’s Empowerment

The UA Stronger TogetHER event reinforced Under Armour’s dedication to fostering a culture of strength, resilience, and unity among women. By combining fitness, wellness, and community engagement, the brand provided a platform for women to connect, learn, and grow together.

The UA Meridian collection is now available at all Under Armour Brand Houses and online at Under Armour Malaysia. For more updates on Under Armour’s initiatives and products, follow them on Instagram and visit their official website.