Guinness unleashes the biggest St. Patrick’s celebration

Guinness, the world’s most loved Irish stout, is turning up the volume on St. Patrick’s celebrations across Malaysia with its largest and most spirited festival yet. In honor of Ireland’s patron saint, Guinness has transformed pubs and bars nationwide into vibrant hubs of Irish culture, where camaraderie, music, and a perfectly poured pint take center stage.

The nationwide celebration began with an electrifying Irish takeover at The Square, Jaya One, featuring a grand parade led by a 30-piece ensemble of drummers, bagpipers, and Irish step dancers. This high-energy showcase marked the beginning of a month-long festivity, promising an immersive experience for fans who want to embrace the magic of St. Patrick’s Day.

“Guinness has been the true companion of choice for St. Patrick’s Day for decades. It is more than just an Irish stout; it symbolizes celebration, tradition, and togetherness,” said Shaun Lim, Marketing Manager of Wheatbeer, Stout, and Diageo Brands at Heineken Malaysia Berhad.

A Month-Long Celebration Across 40 Outlets

From now until the end of March, Guinness is spreading Irish charm across 40 pubs and bars nationwide. Fans can immerse themselves in a festive atmosphere complete with live music, interactive games, and exclusive St. Patrick’s-themed merchandise. Participating outlets span major cities, including Kuala Lumpur, Penang, Ipoh, and Melaka, ensuring the celebration reaches every corner of Malaysia.

Patrons can also enjoy special promotions on Guinness products while collecting unique keepsakes such as St. Patrick’s-themed wearables and personalized Guinness Stouties. Whether toasting with friends or making new connections, Guinness aims to create moments of warmth and cheer throughout the festival.

“Celebrate this St. Patrick’s Day and make it a Guinness. As the true Irish stout, there’s no better way to toast to this occasion than with a perfectly poured pint of Guinness in hand,” Lim added.

Exclusive Experiences Await Guinness Fans

Beyond the pint, Guinness is enhancing the St. Patrick’s experience with a touch of Irish flair. Fans can look forward to themed photo opportunities and custom Stouties—personalized foam-topped pints printed with images—available at select venues.

Participating outlets include iconic spots such as Hard Rock Cafe Kuala Lumpur, SOULed Out in Sri Hartamas, and Healy Mac’s Irish Bar in Penang. Each venue will offer a unique take on the celebration while maintaining the heart of Irish hospitality.

In Klang Valley alone, fans can visit hotspots like Rockefeller’s at Jaya One on March 12th or Brewery Tap at Desa Park City on March 29th. For those outside the capital, Guinness is bringing the festivities to Penang’s Gurney Paragon and Ipoh’s Warehouse, among others.

While the celebration promises endless fun, Guinness Malaysia emphasizes the importance of responsible drinking. All promotions and activities are strictly for non-Muslims aged 21 and above, and the brand urges patrons to avoid drinking and driving.

For those eager to join the festivities, visit www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy for a full list of participating outlets, event dates and special promotions.