Scott drives healthier eating habits at Ramadan bazaar events

In a meaningful effort to promote healthier eating habits during the fasting month, Scott — the household name in paper towels — has successfully reduced calorie intake by up to 6 million calories at three bustling Ramadan bazaars. This initiative, under its “Kalori Kurang, Raya Lebih Riang” campaign, reinforces the brand’s commitment to supporting Malaysians in enjoying their favourite festive treats with less guilt.

The campaign’s success lies in the widespread use of Scott Calorie Absorb Kitchen Towels, strategically distributed across Bazar Ramadan Stadium Shah Alam, Bazar Ramadan USJ 4, and Bazar Ramadan Dato Keramat AU1. Over 49,000 sheets of the product were given out, each capable of absorbing approximately 127 kilocalories — equivalent to more than one teaspoon of excess oil — from popular dishes like keropok lekor, cucur udang, and ayam goreng.

“What these numbers really demonstrate is that making simple but practical modifications to how we enjoy our foods can have an enormous collective impact,” explained Yap Li Vern, Marketing Manager of Scott. “Our ‘Kalori Kurang, Raya Lebih Riang’ movement showcases a straightforward method that helps to improve the nutritional profile of dishes without significantly altering cooking or eating habits.”

Mission for healthier festivities

A key strength of Scott’s campaign was its close collaboration with Ramadan bazaar vendors. By equipping these food entrepreneurs with Scott Calorie Absorb Kitchen Towels, the initiative integrated seamlessly into their food preparation routines. Before serving, vendors diligently dabbed the towels onto freshly cooked delicacies to reduce excess oil while preserving the rich, authentic flavours cherished by many during Ramadan.

The positive reception from vendors highlighted a shared enthusiasm for promoting healthier eating habits. Many vendors expressed appreciation for how simple yet effective the towels were in enhancing the nutritional value of their offerings without compromising taste or presentation.

This proactive engagement created a ripple effect, as health-conscious bazaar-goers increasingly sought out stalls participating in the campaign. For consumers, the change was both visible and reassuring, making their festive indulgence a more mindful experience.

Responding to alarming obesity trends

Scott’s campaign arrives at a critical time, as Malaysia grapples with the highest obesity rates in Southeast Asia. According to health data, unhealthy eating patterns and high oil consumption are key contributors to this growing concern.

By turning a household kitchen staple into an essential health tool, Scott has effectively merged practicality with purpose. The campaign not only educates consumers about the hidden calories in everyday meals but also empowers them to take small but meaningful steps towards healthier choices.

By reimagining a household staple as a practical tool to reduce oil consumption, the initiative honours Malaysia’s rich culinary traditions while introducing effective methods for healthier indulgence. Its success demonstrates that health-focused innovation can enhance, rather than compromise, the enjoyment of cultural culinary experiences.

Attractive Raya promotions

In the festive spirit of Ramadan and the upcoming Hari Raya celebrations, Scott has further sweetened the campaign with attractive promotions. Shoppers spending at least RM60 in a single receipt on participating Kimberly-Clark products, including the Scott Calorie Absorb Kitchen Towel, will receive an elegant 2-tier ceramic dessert stand — perfect for serving festive goodies.

Adding more excitement, those spending a minimum of RM20 in a single receipt can participate in a contest to win a gold bar worth RM50,000. This promotion not only boosts consumer engagement but also extends the campaign’s health message beyond the Ramadan bazaars. The promotion runs until 15 April 2025, giving shoppers ample time to enjoy both the benefits of healthier cooking and the thrill of festive rewards.

Through a blend of education, community collaboration, and attractive incentives, Scott’s “Kalori Kurang, Raya Lebih Riang” campaign has proven to be more than just a seasonal marketing effort. It represents a meaningful movement towards healthier indulgence, paving the way for Malaysians to celebrate traditions without compromising their well-being.