AdminIn a move that promises to amplify Malaysia’s tourism ambitions on the global stage, Tourism Malaysia has officially announced its collaboration with Winning Moves to produce the special edition MONOPOLY: Kuala Lumpur Edition. Scheduled for release at the end of 2025, the game will coincide with the much-anticipated Visit Malaysia 2026 (VM2026) campaign, offering an innovative way to showcase the vibrant charm of the nation’s capital to homes around the world.
The launch of this bespoke board game will feature Malaysia’s iconic landmarks and cultural treasures, providing players an engaging journey through Kuala Lumpur’s rich heritage and modern marvels. With this initiative, the capital city is poised to take centre stage, cementing its status as a global tourism hotspot.
“We’re excited to partner with Monopoly to bring a piece of Kuala Lumpur to life through this interactive board game. Hence, this collaboration allows us to reach a wider audience and inspire future travelers by sharing the beauty and adventure of Kuala Lumpur in a completely new way,” said YBhg Datuk Manoharan Periasamy, Director General of Tourism Malaysia.
Celebrating Kuala Lumpur’s iconic identity
The MONOPOLY: Kuala Lumpur Edition is set to be much more than just a game—it is a celebration of the city’s soul. Working closely with local stakeholders, Winning Moves aims to ensure that the edition accurately captures Kuala Lumpur’s diverse landscapes, lively culture, and dynamic communities.
Ms Jennifer Lau, Partnerships Manager at Winning Moves, expressed her enthusiasm about the collaboration.
“We’re excited to work with local stakeholders to make this edition a true reflection of the city,” she said while adding that the game will not only highlight the city’s landmarks but also celebrate its unique identity and vibrant energy.
From the bustling streets of Bukit Bintang to the historic charm of Merdeka Square, and the architectural wonders of the Petronas Twin Towers, the game board is expected to showcase Kuala Lumpur’s multifaceted appeal. The project serves as a creative platform to connect potential travellers to the spirit of the city long before they set foot in Malaysia.
Fueling excitement for Visit Malaysia 2026
As the country gears up for VM2026, Tourism Malaysia is exploring fresh avenues to attract international visitors, and this special edition board game marks a significant stride in those efforts. By combining entertainment with cultural education, the collaboration aims to ignite curiosity about Malaysia’s capital city and inspire travel plans among players worldwide.
The board game not only appeals to tourists but also offers Malaysians a chance to rediscover the gems within their own capital. With every roll of the dice, players will encounter the diversity that makes Kuala Lumpur a melting pot of experiences—heritage trails, culinary delights, shopping havens, and natural retreats all included.
Importantly, this initiative signals Tourism Malaysia’s forward-thinking approach in promoting the nation by tapping into family-friendly entertainment and collectibles. The timing of the game’s release aligns perfectly with VM2026’s broader campaign to revitalise post-pandemic tourism.
Opportunities for community participation
In a move that welcomes community involvement, Winning Moves is inviting businesses and organisations to be part of this exciting project. Those interested in featuring their brand, location, or product in the game are encouraged to get involved by reaching out via email at [email protected].
This open invitation not only strengthens local engagement but also ensures the game remains an authentic representation of Kuala Lumpur’s commercial and cultural vibrancy. By weaving together contributions from various sectors, the MONOPOLY: Kuala Lumpur Edition promises to be a collaborative masterpiece.
As Malaysia counts down to Visit Malaysia 2026, this board game initiative stands as a testament to the country’s creativity in destination marketing. By placing Kuala Lumpur on the world’s most famous game board, Tourism Malaysia and Winning Moves are rolling the dice on a strategy that is already sparking excitement among travel enthusiasts and board game lovers alike.
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