Over 8,000 fans unite for ultimate football experience at CarlsCrib

Football, music and beer took centre stage at the CarlsCrib celebration, an all-in-one immersive event hosted by Carlsberg Malaysia that drew over 8,000 fans for two electrifying nights of football-inspired entertainment. As part of its #BestWithCarlsberg campaign, the event fused match screenings, live music, interactive zones and a spectacular grand prize giveaway, leaving fans with unforgettable memories.

Held over two action-packed days, CarlsCrib brought together passionate fans of the beautiful game at a venue transformed into a football haven. Guests enjoyed an elevated experience with premium screenings of major football moments, dynamic performances by international stars like Pakho Chau from Hong Kong, top Italian DJ duo VINAI, and local sensation Dior.

“CarlsCrib is our way of uniting football fans of every kind, by bringing both diehard supporters and casual fans together,” said Carlsberg Malaysia Managing Director Stefano Clini. “We promised fans an elevated experience, and CarlsCrib delivered in true #BestWithCarlsberg style.”

Dream trip to see Liverpool FC

One of the biggest highlights of CarlsCrib was the Grand Prize giveaway – a trip to watch Premier League champions Liverpool FC take on AC Milan live in Hong Kong. Guests who purchased six cans of Carlsberg at the event were entered into a lucky draw, with one winner selected each night. Both winners received match tickets, flights, accommodation, and access to training sessions.

For lifelong Reds supporter Cheah Kok Huy, the prize was nothing short of a dream come true. “I’ve been a Liverpool fan my whole life. It’s a dream come true to see them in action. Watching them live with my best mate? Absolutely unreal. I never imagined I’d get this close to the team I’ve loved for years. Thank you Carlsberg, for making it happen!” he said.

True to its all-in-one celebration theme, CarlsCrib featured a host of immersive experiences beyond just the football screen. Fans tested their footwork at the Golden Boot challenge, stepped into virtual reality matches at the e-Game Hub, and showed off freestyle skills at the Juggler Field. The CarlsBar Mixology Workshop allowed guests to craft their own cocktails, while the Styling Bench offered neon tattoo painting, grooming and hair braiding for game-night flair.

Adding to the VIP vibe, fans explored a locker room-themed zone complete with memorabilia displays and photo moments, allowing supporters to step into the shoes of their football heroes.

More prizes up for grabs

CarlsCrib may have concluded, but the celebrations continue with Carlsberg’s ongoing #BestWithCarlsberg consumer campaign. Football fans in Malaysia still stand a chance to win one of ten trips for two to watch Liverpool FC live at Anfield Stadium in the UK. Fans simply need to purchase Carlsberg six-can packs from participating retailers or order Carlsberg at selected bars and eateries to enter.

Additionally, 1,300 exclusive LFC retro jerseys are up for grabs for fans looking to wear their passion with pride. With over RM1 million in prizes, the campaign aims to bring mates together and elevate football nights across the nation. For even greater convenience, Carlsberg is now available via Grab with chilled beer delivered in specially designed cooler bags.

Whether it’s from the comfort of home, the thrill of a pub screening, or immersive events like CarlsCrib, Carlsberg continues to prove that football is always better when it’s #BestWithCarlsberg.

For more, visit www.bestwithcarlsberg.my/football and follow @CarlsbergMY on Facebook and Instagram.