AdminIconic American footwear brand Sam Edelman has made its long-awaited debut in Malaysia with the opening of its first boutique at The Gardens Mall, Kuala Lumpur. This marks the brand’s latest move in Southeast Asia following its successful Singapore opening in 2024, further cementing its footprint in the region’s fast-growing fashion market.
Founded in 1987, Sam Edelman has grown from its early days with the Sam & Libby line into a global lifestyle brand synonymous with modern-luxe style and timeless design. Over the decades, its campaigns have been fronted by international icons such as Naomi Campbell, Kate Upton, and most recently, Kylie Jenner, who starred in the brand’s Spring/Summer 2024 20th Anniversary Campaign.
Malaysia now takes centre stage as the brand’s newest market in Southeast Asia, reflecting its ambition to reach more style-conscious audiences across the region. “As a brand that resonates with women worldwide, we see Malaysia as a key market where style, luxury, and versatility are highly sought after,” said Gina Goh, Managing Director of Sam Edelman (Southeast Asia). She added that Kuala Lumpur’s vibrant retail scene made The Gardens Mall the natural choice for the brand’s debut location.
Looking ahead, Sam Edelman will expand its Malaysian presence with a second boutique at Sunway Pyramid, slated to open in December 2025.
Boutique experience and timeless icons
The newly opened boutique at Lot F-222 in The Gardens Mall offers shoppers a stylish yet welcoming environment. With sleek lines, warm lighting, and subtle gold accents, the space is designed to reflect the brand’s philosophy of balancing sophistication with comfort. Shoppers can explore Sam Edelman’s core collection, which features some of its most iconic styles.
Among them are the Bay Sandals, an everyday staple that blends casual chic with comfort; the Hazel Pumps, sleek pointed-toe heels versatile enough for work or evening wear; and the Loraine Loafers, polished classics with a modern twist. Other favourites include the Michaela Flats, Bianka Slingback Pumps, and the vintage-inspired Langley Sneakers, all exemplifying the label’s approach to refined yet attainable luxury.
For nearly four decades, Sam Edelman has consistently shaped conversations around contemporary footwear. Cult favourites like the fringe boot of 2008 and the Gigi sandal of 2009 are testament to its ability to create designs that transcend trends while staying relevant to fashion’s evolving demands.
With its Malaysian debut, the brand reinforces its commitment to delivering footwear that feels as luxurious as it looks. Price points for its core collection start from RM609 for the Bay Slide Sandal, RM729 for the Michaela Mary Jane Flat, and RM759 for the Hazel Pointed Toe Heel, offering a balance of style and accessibility.
For the modern Malaysian woman, Sam Edelman’s arrival signifies more than just another international label entering the market. It offers an enduring style statement—pieces that move effortlessly between everyday wear and standout fashion moments.
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