New Edelweiss flavour blends zesty lemon with honey

Edelweiss, the premium wheat beer born in the Alps, has unveiled a new flavour just in time for year-end relaxation: the limited-edition Edelweiss Lemon Honey, available exclusively in Peninsular Malaysia.

Blending zesty lemon with smooth honey, the new variant is crafted to offer a refreshing balance of sweet and tangy notes while retaining the brand’s signature crispness. Each 320ml can promises the signature smoothness of Edelweiss wheat beer, now elevated with gentle citrus and honey accents designed for casual moments shared with partners or friends.

“Edelweiss has always been about exploring new flavours inspired by nature. With Lemon Honey, we’ve brought together zesty citrus and gentle honey sweetness to create a smooth, balanced taste that feels distinctly Edelweiss – and one that complements the flavours many Malaysians already enjoy,” said Sean O’Donnell, Marketing Director, HEINEKEN Malaysia.

A fresh twist on a premium alpine favourite

As a flavour created specifically for the Malaysian market, Edelweiss Lemon Honey is positioned to appeal to consumers seeking a refreshing twist on the classic wheat beer experience.

Available now across major supermarkets, hypermarkets, and convenience stores, the new variant can also be purchased online through HEINEKEN Malaysia’s official stores on Shopee and Lazada. Its exclusivity to Peninsular Malaysia adds to the allure, making it a limited-edition treat for fans of premium wheat beer and innovative seasonal flavours.

Launch promotions with a holiday getaway

To mark the release, HEINEKEN Malaysia is rolling out an attractive promotional campaign from 1 November to 31 December 2025. Shoppers who purchase any Edelweiss product during this period stand a chance to win an all-expenses-paid trip for two to Club Med Phuket worth RM8,000, while other winners will receive Touch ’n Go eWallet credits worth RM30. Terms and conditions apply.

Fans can stay updated on Edelweiss Lemon Honey and ongoing promotions by visiting @edelweissbeer.my on Instagram.

Edelweiss and all related activities are strictly for non-Muslims aged 21 and above. The brand continues to advocate responsible drinking and reminds consumers not to drink and drive.