CarlsCrib Smooth Edition ignites Sentul Depot with music, food, and fun

Carlsberg Smooth Draught turned up the heat and cooled it down in the smoothest way as CarlsCrib Smooth Edition drew around 5,000 guests to Sentul Depot for the flagship finale of World of Smooth 2025 over two days. The immersive festival celebrated Malaysia’s love for spicy food while pairing fiery flavours with the smooth, refreshing taste of Carlsberg Smooth Draught. From high-energy music performances to curated spicy food offerings, the event delivered an experience crafted for good vibes and great company.

“With World of Smooth 2025, we are levelling up the Spicy Trail journey. Food is at the heart of Malaysian culture, and our passion for spicy flavours deserves to be celebrated alongside the effortlessly smooth brew that is Carlsberg Smooth Draught. At Carlsberg, it is always about more than just beer, it is about delivering experiences that are unique, cool and right on trend. From spicy food collabs to the coolest tunes, this campaign brings together everything that is made #BestWithCarlsberg,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

A festival of flavours and fun

Guests explored four themed zones inspired by Chinese, Indian, Thai, and local spicy flavours, enjoying dishes from Mala Chicken and Bo Bo Ji to Pani Puri and cooling Mini Ice Cream. The first 500 visitors each day received a Spicy Passport, offering a curated tasting journey that paired each spicy bite with Carlsberg Smooth Draught. Interactive experiences such as cocktail workshops with Soma Bar, carnival-style games like Spicy Hammer and Claw Machine, and an AI-enhanced photo booth ensured every corner of the festival provided Instagram-worthy moments and playful engagement.

The festival’s musical lineup amplified the atmosphere, featuring six live acts from Hong Kong, Malaysia, Italy, and Thailand. Fans were treated to Shiga Lin’s Cantopop mastery, smooth sonic vibes from Tydel, energetic Indian-influenced beats from YuNoHoo, and electrifying DJ sets from Angemi, Roxy June, and DJ Tick featuring Reeve. Local live band Fang Kong kept the energy high throughout the evening, providing immersive performances that perfectly complemented the fiery food and refreshing beer experience.

CarlsCrib Smooth Edition capped a nationwide journey that began in September, celebrating Malaysia’s fiery food culture and the smooth refreshment of Carlsberg Smooth Draught. Running from September to early December, the World of Smooth 2025 campaign offered fans nationwide a chance to enjoy curated spicy food experiences, live music, and exclusive collectibles, including limited-edition mini-Bluetooth speakers. With spicy flavours, smooth beer, and unique experiences on offer, Carlsberg successfully brought Malaysians together to celebrate good food, great music, and fun—all while promoting the responsible enjoyment of alcohol.

For more information, visit bestwithcarlsberg.my/w