Oldtown White Coffee tote bag marks 25 years

Oldtown White Coffee, Malaysia’s cherished kopitiam brand, marks its 25th anniversary with a nationwide campaign featuring exclusive tote bags, enhanced recipes, and new dishes.

Until 31 October, Oldtown White Coffee invites fans to enjoy its iconic 3-Bean Blend and rediscover classics at over 100 outlets across Malaysia and beyond.

This silver jubilee celebrates Oldtown’s journey from a humble Ipoh kopitiam in 1999 to a regional icon.

The anniversary tote bag promotion rewards loyal customers, blending nostalgia with modern appeal to honour a legacy of community and flavour.

Oldtown White Coffee elevates experience

Oldtown White Coffee’s anniversary unveils an upgraded menu, enhancing classics like Nasi Lemak and Curry Mee with premium ingredients.

“We’re proud that Oldtown White Coffee has maintained authenticity while evolving,” said Fiona Tan, General Manager of JDE Malaysia.

“Our 3-bean blend anchors every cup, whether at home or in outlets.”

New menu additions include the Nasi Banjir series, Wok-Fried selections, Hainanese dishes, and Roti John & Paratha series.

The signature Kaya Butter Toast now offers improved flavour and texture. Additionally, breakfast value set meals start at RM7.90, ensuring affordability for all.

Customers can redeem a collectable 25th Anniversary Tote Bag by purchasing two packs of Oldtown White Coffee sachets at participating stores.

“This keepsake commemorates our journey through Malaysian homes,” Tan said, inviting fans to join the celebration.

The brand’s refreshed packaging emphasises quality and freshness with a modern design.

“Oldtown has become part of our national identity,” Tan noted, highlighting its role in fostering community connections across urban and neighbourhood cafes.

The Coconut Flavoured White Coffee, a new offering, blends heritage with contemporary tastes.

This innovation targets younger audiences, ensuring Oldtown White Coffee remains relevant while honouring its roots.

A legacy of connection and growth

Since 1999, Oldtown White Coffee has grown from a single kopitiam to over 100 cafes, serving millions of cups of its 3-Bean Blend (Arabica, Robusta, Liberica).

Its packaged mixes and ready-to-drink beverages brought Ipoh’s white coffee to homes, solidifying its cultural significance.

The anniversary campaign reinforces this legacy.

“This anniversary reaffirms our promise to create spaces where Malaysians connect over loved tastes,” Tan said.

Outlets, from bustling urban hubs to quiet local spots, foster bonds among regulars who share familiar flavours.

Oldtown balances tradition and innovation. The Coconut Flavoured White Coffee appeals to diverse palates, while enhanced recipes keep classics vibrant.

This approach drives Oldtown’s enduring popularity across Malaysia.

Moreover, the tote bag promotion engages retail shoppers, celebrating 25 years of bringing Oldtown White Coffee into homes.

Affordable meals and accessible promotions invite new customers to experience the brand’s authentic Malaysian flavours.

Oldtown White Coffee urges fans to visit outlets, explore the new menu, and redeem anniversary tote bags until 31 October.

For details, visit www.oldtown.com.my or www.facebook.com/OldTownWhiteCoffeeMalaysia.

The campaign blends nostalgia with fresh experiences, delighting Malaysians.

This 25th anniversary cements Oldtown White Coffee’s role as a cultural icon, uniting communities over beloved flavours for years to come.