AdminChildren at Rumah Hope were treated to an early Christmas surprise as Signature International Berhad (Signature) unveiled refreshed and revitalised living spaces under its strengthened Signature Cares community programme, reinforcing the Group’s commitment to corporate social responsibility (CSR), sustainability and environmental, social and governance (ESG) principles.
The initiative reflects Signature’s broader purpose of transforming spaces in ways that elevate comfort, dignity and emotional wellbeing, particularly for vulnerable children. For the 50 children residing at Rumah Hope, the makeover went beyond aesthetics, focusing on creating a safer, warmer and more nurturing environment that supports daily living, rest and personal development.
Over several weeks, Signature contributed comprehensive home and living solutions, including mattresses, bedding, towels, curtains, appliances and loose furniture. The upgrades targeted both bedrooms and shared areas, enhancing comfort, safety, privacy and organisation while restoring a sense of dignity to the living spaces.
A child-centred transformation
In line with Signature’s mission to uplift communities, the programme adopted a holistic, child-centred approach. Beyond refurbishing the home, Signature collaborated with the Children’s Protection Society (CPS) and Makchic to introduce activities focused on storytelling, safety education and emotional development.
These engagements were designed to reinforce nurturing and supportive environments where children can feel secure, heard and empowered. The added programmes complemented the physical transformation by addressing emotional wellbeing and personal growth, elements deemed essential for children from challenging backgrounds.
The event was also attended by Signature’s brand ambassador Amelia Henderson and Signature brand celebrity Diana Danielle, who spent the afternoon engaging with the children. Their presence helped amplify the spirit of compassion, joy and community upliftment, turning the activation into a festive and meaningful experience ahead of the year-end celebrations.
Signature Group chief executive officer Lau Kock Sang said Rumah Hope was selected because of the resilience shown by its residents and the dedication of its caregivers.
“We chose Rumah Hope because of the extraordinary strength of its children and the unwavering dedication of its caregivers. This home has long been a sanctuary of safety, structure, and love for children from challenging backgrounds,” he said.
Enhancing dignity, comfort and daily wellbeing
Lau noted that early visits to Rumah Hope revealed spaces that were lovingly maintained but naturally showing signs of wear over time. These observations guided Signature in designing upgrades that would deliver the greatest long-term impact for the children.
“We saw the opportunity to enhance these rooms in ways that bring greater comfort, privacy, and ease into the children’s daily routines. Better rest, better organisation, and a warmer environment directly support their confidence, wellbeing, and the dreams they dare to imagine,” he said.
The improvements were aimed at ensuring that children could enjoy better-quality sleep, feel a sense of ownership over their personal spaces and experience shared areas that promote harmony and routine. According to Signature, these elements are critical in fostering emotional stability and self-esteem among young residents.
Rumah Hope principal Edwin Roch expressed appreciation for the initiative, saying Signature’s contribution had made a tangible difference to the children’s lives.
He noted that the enhanced comfort, safety and dignity of the refreshed spaces would further strengthen Rumah Hope’s mission to nurture resilient and well-supported young individuals, enabling them to focus on learning, growth and healing.
The transformation was also made possible through the collective contributions of Signature’s community partners, who provided essential items and resources that improved the functionality and comfort of the home. An event partner supported the ceremony, helping to create a warm and memorable experience for both children and guests.
Long-term community focus
The activation marked the introduction of the refreshed Signature Cares identity, now positioned as a structured, purpose-driven umbrella for the Group’s community initiatives. The framework aligns closely with the values outlined in Lau’s remarks and with Signature’s broader ESG commitments.
Under Signature Cares, the Group advances its impact across four pillars: promoting responsible consumption through repurposing and reuse of materials; empowering communities by engaging employees, partners and suppliers; supporting long-term wellbeing through safe and comfortable living environments for underprivileged children; and strengthening local collaborations with Malaysian brands and non-governmental organisations to build sustainable community support networks.
“Signature Cares strengthens the alignment between our brand promise — Transforming Spaces, Elevating Lives, Touching Hearts — and how we show up for communities,” Lau said.
He emphasised that Signature’s relationship with Rumah Hope would not end with the completion of the makeover. The Group, he added, would continue to explore meaningful engagements that foster safer, healthier and more resilient environments for the children.
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