Sejamas World launches Bateri Madani to drive affordable mobility

Sejamas World Sdn Bhd, a leading Bumiputera-owned automotive solutions provider, has officially launched Bateri Madani — Malaysia’s most affordable premium-quality, maintenance-free (MF) car battery brand. The nationwide introduction, officiated by Prime Minister YAB Dato’ Seri Anwar bin Ibrahim during the Karnival Mega 3 Damansara, marks a major step toward empowering Malaysian motorists with accessible and reliable vehicle maintenance solutions.

Developed in collaboration with global manufacturers, Bateri Madani offers premium-grade performance at prices starting from RM130, inclusive of professional installation, diagnostics, and calibration — a cost up to 50% lower than typical market rates. Each battery is covered by a one-year or 20,000km warranty for private vehicles, ensuring peace of mind for car owners. The product is now available through Sejamas’ nationwide network of service branches and authorized dealers.

Socially-driven automotive innovation

According to Sejamas World spokesman Alfred Kenneth Jingulam Jr, Bateri Madani embodies the company’s mission to balance innovation with social impact. “Our mission with Bateri Madani is simple — to ensure high-quality automotive batteries are available and affordable for every Malaysian driver,” he said. “Private transport is critical to Malaysians — there are over 38.7 million vehicles on our nation’s roads. As the cost of living rises across the board, we are honoured to offer a product that helps reduce that burden in a meaningful way. This is a socially-driven innovation — not merely a commercial product but a nationwide movement to empower Malaysians through practical, affordable automotive solutions.”

By positioning affordability alongside quality and convenience, Sejamas aims to create long-term value for everyday motorists. The brand’s business model combines cost efficiency with nationwide accessibility, reflecting Sejamas’ focus on bridging gaps between automotive performance, social inclusion, and economic opportunity.

Supporting national economic and social goals

Prime Minister Anwar’s endorsement of Bateri Madani underscores its alignment with the government’s Gerak Madani agenda — a holistic initiative that promotes economic resilience, social well-being, and sustainability. During the launch, the Prime Minister lauded the initiative for complementing the government’s broader efforts to ease the cost of living and uplift the B40 and M40 communities.

The Bateri Madani initiative represents Sejamas World’s commitment to advancing Malaysia’s mobility landscape while contributing to national development goals. By delivering affordable automotive solutions that support everyday drivers, Sejamas reinforces the spirit of Madani — progress built upon inclusivity, innovation, and shared prosperity.

For more information or to purchase Bateri Madani, visit https://sejamas.com/booking or call the toll-free number 1-800-820-002.