Not A Club sets new benchmark for luxury nightlife in KL

Malaysia’s nightlife landscape is set for a major shake-up as Stark Capital Enterprises officially unveils Not A Club, a bold new hospitality concept from the team behind The Vault KL. Launching to the public this Friday, the venue positions itself as the country’s only flagship destination for Don Julio 1942 and Don Julio Ultima Reserva, offering premium tequila experiences unavailable anywhere else in Malaysia.

Nestled in Medan Damansara, Not A Club occupies a visually arresting industrial space designed for intimacy, with just 35 tables arranged around towering LED installations and atmospheric lighting that evolves with the night. Two private suites — The Cabana and The Viewing Deck — promise seclusion without sacrificing the venue’s immersive energy.

At its core, Not A Club is built on a single philosophy: uncompromising quality. Beyond premium pours, the venue presents off-menu curated cocktails that spotlight the craft and versatility of high-end spirits, alongside exclusive bottle service that cements its luxury positioning.

A vision rooted in evolving tastes

Daren Yoon, the driving force behind many of Kuala Lumpur’s celebrated nightlife and dining destinations — including The Vault KL, Mamba, Gekkō and Gold Standard Pho — says the new venture reflects his own evolution.

“My ventures have largely grown along with my own tastes and preferences. My younger self was all about volume. More people, more drinks, many nights out each week. Now, I’m extremely busy and don’t have the opportunity to meet my friends like I used to. When I can gather people who are important to me, I want to be in a unique and intimate environment,” Yoon explains.

“Given how limited these occasions are, I also want these moments to be special. Not A Club is exactly the place I want to be. It’s for the people who, like me, seek experiences that can’t be replicated anywhere else,” he adds.

This philosophy extends into the venue’s culinary offerings. A dedicated food hall serves premium skewers paired with a selection of rich broths — including a rotating ‘flavour of the week’ crafted using Gold Standard Pho’s signature recipes — bringing a refined twist to late-night comfort classics.

Music, mood and the art of atmosphere

True to the group’s reputation, music plays a defining role at Not A Club. Its programming rotates through distinct curated themes — high-energy EDM nights, smooth R&B and hip-hop sessions, and Manyao/Cantopop house evenings that celebrate regional culture and sound.

Every element, from playlists to lighting, has been calibrated to create a constantly evolving environment that rewards repeat visits. The aim, the creators say, is to challenge the conventional nightlife model by moving away from volume-driven concepts and towards elevated, experience-led evenings.

The name itself is intentional. Not A Club signals a departure from traditional clubbing norms, positioning the venue as an intimate social space built around design, sound, premium spirits and personalised hospitality.

A new language of nightlife for Kuala Lumpur

From 9.30pm until late into the morning, Not A Club promises to transform Medan Damansara into one of KL’s most talked-about late-night destinations — a place where contemporary culture, crafted flavours and global party sensibilities intersect.

As Malaysia’s official flagship for Don Julio 1942 and Ultima Reserva, the venue aims to become a reference point for luxury tequila experiences in the region, anchored by signature bottle service and refined rituals that turn each pour into theatre.

Bold yet intimate, sophisticated yet playful, Not A Club embodies what Stark Capital Enterprises describes as “the new language of luxury nightlife”. The group — known for shaping Kuala Lumpur’s cultural and dining landscape — continues to push boundaries through its portfolio of high-impact brands, from Gekkō’s curated Japanese dining to the street-food vibrancy of Gold Standard Pho and the iconic late-night energy of The Vault and Mamba.

With its blend of craftsmanship, culture and atmosphere, Not A Club seeks not just to redefine nightlife but to reimagine what a night out in Kuala Lumpur can mean.

Reservations & Inquiries: +60197002312
Operating Hours: 9:30pm till late