Agoda dives deep into Asia’s scuba passion

Agoda, a leading digital travel platform, has released its 2025 Scuba Deals Survey, unveiling the preferences of Asia’s scuba diving community.

The survey, spanning 11 markets, underscores Southeast Asia’s status as a premier diving hub.

It offers a clear window into what motivates divers, from relaxation to marine exploration, shaping travel trends across the region.

This data arrives as scuba diving gains traction, with Southeast Asia’s vibrant underwater scenes drawing enthusiasts globally.

Agoda’s insights spotlight key destinations and spending habits, reinforcing the region’s allure for divers seeking adventure and tranquillity.

Agoda uncovers diver desires

Indonesia emerges as the ultimate scuba diving destination, topping Agoda’s survey rankings.

Divers praise its biodiversity and coral reefs, placing it ahead of the Philippines, Thailand, Malaysia, and Vietnam.

However, Malaysian divers buck the trend, favouring their local waters over Indonesia’s famed sites.

Relaxation drives many to dive, with 30% of respondents citing stress relief as their top motive.

This rings true for divers from the Philippines, Malaysia, and Thailand. Meanwhile, 24% prioritise exploring marine life, captivated by Asia’s underwater ecosystems.

Affordability matters when booking stays, yet divers willingly splurge on scuba trips. Agoda reports 40% of respondents spend 15-30% more on these adventures than typical holidays.

This reflects a commitment to immersive experiences, even at a premium.

Trips typically span 4-7 days, preferred by 48% of divers, while 41% opt for weekend escapes. These short, intense getaways suit busy schedules, blending convenience with exploration.

Reef diving dominates, with 75% drawn to Asia’s rich coral landscapes.

Fabian Teja, Country Director for Malaysia and Brunei at Agoda, said, “Asia hosts world-class diving spots, beloved by enthusiasts.

Agoda strives to make these accessible with great deals on stays, flights, and activities, ensuring affordable underwater adventures.”

Scuba diving trends take shape

Southeast Asia’s appeal lies in its marine diversity. Indonesia’s lead in Agoda’s rankings highlights its unrivalled underwater beauty, from Bali to Raja Ampat.

Malaysia’s local pride, however, signals untapped potential in its coastal waters, a gem for domestic divers.

The survey’s focus on relaxation aligns with scuba diving’s therapeutic allure.

Divers escape daily pressures beneath the waves, a trend strongest in Southeast Asian markets.

Exploring marine life, a close second, ties into the region’s reputation for vibrant sea creatures.

Budget insights reveal a nuanced picture. Divers prioritise cost-effective lodging but loosen purse strings for the dive itself.

This balance suggests scuba diving in Asia blends value with indulgence, catering to passionate explorers.

Agoda enhances accessibility with its Scuba Deals program, launching April 1st.

It offers an extra 10% off hotels in top diving spots across Malaysia, Indonesia, the Philippines, Thailand, and Vietnam, amplifying the survey’s findings with tangible benefits.

Agoda’s initiative strengthens its role as a travel ally. By pairing data-driven insights with discounts, the platform empowers divers to chase their underwater dreams.

Visit www.agoda.com/scubadeals for details on offers and destinations.