AdminNew Balance has officially opened its first-ever Run Hub in Malaysia, located at Suria KLCC, marking the brand’s next step in building a vibrant running community across Southeast Asia. Following successful launches in Japan and China, the Run Hub in Kuala Lumpur brings the same commitment to performance, accessibility, and inclusivity — redefining how runners engage with the sport.
A hub for motion and mindset
The New Balance Run Hub at Suria KLCC serves as more than a retail space — it is a holistic environment designed to support runners in both physical preparation and mental motivation. The hub encourages individuals of all skill levels to explore their potential by combining advanced running technology with personalised services.
Visitors can experience professional-level support through complimentary 3D foot scanning, which analyses foot shape and stride to recommend ideal footwear. The Run Hub also provides expert fitting consultations, helping runners find shoes that deliver optimal comfort and performance. Runners can even borrow New Balance performance shoes for test runs around the scenic KLCC Park, offering a real-world experience before making a purchase.
Encouraging accessibility
With a focus on inclusivity, the Run Hub offers a safe and convenient environment for runners to train and connect. Facilities such as secure bag storage allow visitors to run freely without worry, while the space itself serves as a social hub for like-minded enthusiasts to share experiences and build friendships.
In November, New Balance will roll out a series of community-based activities and running experiences at the KLCC Run Hub, further strengthening its vision to make running accessible and enjoyable for all. The initiative aims to foster collaboration, motivation, and wellbeing among Malaysia’s growing community of runners.
Craftsmanship and purpose
Founded in 1906 and headquartered in Boston, Massachusetts, New Balance remains independently operated with a mission to empower people through sport and craftsmanship. The company employs over 10,000 associates worldwide and reported global sales of USD 7.8 billion in 2024.
With six manufacturing facilities across the U.S. and the U.K., New Balance continues to uphold its commitment to quality and innovation, producing footwear with a domestic value of 70% or more under its MADE in USA line.
The Kuala Lumpur Run Hub at Lot 153–155, First Floor, Suria KLCC, is open daily from 10 a.m. to 10 p.m. Runners are encouraged to visit, test the latest gear, and be part of Malaysia’s growing running culture. For updates and event details, follow @NewBalanceMalaysia on Facebook.
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