Execute AWA expands national animal welfare initiative to Seremban

Execute AWA, Malaysia’s first national humanity movement focused on animal welfare, has expanded its #ProjekTogetherBoleh 2.0 programme to Seremban, bringing together corporate partners, non-governmental organisations (NGOs), veterinary professionals and community stakeholders to promote a more coordinated approach to stray animal management.

The latest initiative builds on the programme’s earlier rollout with the Rembau District Council in November 2025 and represents another step towards expanding collaborative animal welfare efforts across states and sectors.

Jointly led by Negeri Sembilan-based NGOs NS Happy Paws (NSHP) and FurryKids SafeHaven (FKSH), the programme advocates the implementation of the Trap-Neuter-Vaccinate-Rehome, Reclaim, Release, Microchip and Manage (TNVRM) model. The approach emphasises structured field operations, vaccination support, data collection and long-term sterilisation programmes aimed at managing stray populations in a sustainable manner.

A notable feature of the Seremban programme was the participation of Millennia Village as its first corporate partner. The partnership reflects growing involvement from the private sector in community-based animal welfare initiatives.

Gabriel Hii, Director of Sustainability at Millennia Village, said the organisation viewed sustainability as encompassing not only environmental stewardship but also the wellbeing of people and animals.

“As a destination that promotes wellness, lifelong learning and community resilience, Millennia Village firmly believes sustainability must go beyond the environment, and should equally focus on creating a thriving balance between people, animals, and nature,” he said.

Science-driven approach replaces traditional methods

Execute AWA said the programme places strong emphasis on science, innovation and data collection to improve policy development and stray population management.

According to the organisation, it has developed a population model using variables such as mortality, reproduction and population decline rates to help authorities better assess stray animal numbers and evaluate intervention strategies.

Founder Kong said reliable data was essential for effective policymaking and informed decision-making.

“Accurate population intelligence and coordinated leadership is the foundation of effective policy,” he said, adding that evidence-based approaches could help authorities assess the effectiveness of TNVRM programmes and move away from traditional catch-and-kill methods.

The Negeri Sembilan Information Department (JaPen Negeri Sembilan) also supported the initiative, highlighting the role of public education and awareness in promoting responsible animal welfare practices.

Regional collaboration strengthens impact

The Seremban programme also saw participation from Selangor-based organisations SPCA Selangor and Vetico Animal Clinic, reflecting growing cross-state collaboration in animal welfare efforts.

Meanwhile, SPCA Ipoh contributed 50 microchips and a microchip reader to support animal identification and monitoring. Organisers said microchipping helps authorities track sterilised and vaccinated animals, improve disease control and strengthen data-driven management strategies.

During the programme, conducted within Millennia Village and surrounding areas, a total of 29 dogs were spayed or neutered, nine were vaccinated and 13 were microchipped.

NS Happy Paws chairman Jude Lazaroo said the initiative demonstrated the importance of collective action in addressing stray animal issues.

“Malaysia’s stray animal challenge cannot be solved by any single organisation, authority or community acting alone,” he said. “Lasting progress requires concerted execution, inclusive ecosystems and sustained commitment from all stakeholders.”

Organisers described #ProjekTogetherBoleh 2.0 as a model for broader national collaboration, with the aim of promoting humane, evidence-based solutions to animal welfare challenges across Malaysia.