Tiger Roar Asian Music Festival unites Asia’s music icons

Tiger Beer will bring together prominent Asian and Malaysian music acts at the Tiger Roar Asian Music Festival, scheduled for October 31 at the Mines International Exhibition & Convention Centre (MIECC) in Seri Kembangan.

Running from 5pm to midnight, the festival will feature a diverse line-up spanning rock, R&B, M-pop and hip-hop, reflecting the campaign’s focus on courage, self-expression and shared experiences.

Hong Kong rock musician Paul Wong, a member of influential band Beyond, and Taiwanese-American singer-songwriter and rapper ØZI will headline the event.

The Malaysian line-up includes singer-dancer trio 3P, Cantonese hip-hop group ManHanD, independent hip-hop artist Dato’ Maw, rapper, singer and songwriter Elva Suyan, and Chinese hip-hop duo S.A.C.

The festival follows Tiger Beer’s Tiger Courage Beats initiative, which encourages participants to share personal stories of courage and transform them into personalised songs using artificial intelligence.

Festival builds on Tiger’s courage campaign

“Every courageous act starts with an individual, but it becomes more powerful when others recognise it. Tiger Courage Beats has shown us that Malaysians have powerful stories to tell, and Tiger Roar Asian Music Festival is where those stories come together through music, culture and celebration,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.

Consumers can obtain festival passes through several promotional channels between September 1 and October 15, subject to availability and the respective terms and conditions.

Eligible purchases at participating convenience stores, restaurants, pubs and bars, as well as selected Shopee and Lazada stores, can be used to redeem VIP passes or other rewards.

Participants can also visit the Tiger Courage Beats website until September 15 to create up to two AI-generated Courage Songs. Eligible participants will receive a VIP festival pass on a first-come, first-served basis while allocations last.

General Admission passes will be released through Ticketmelon at scheduled intervals, with release details to be announced via Tiger Beer’s official social media channels.

The festival and related promotions are strictly for non-Muslims aged 21 and above, with Tiger Beer reminding consumers to practise responsible drinking and never drink and drive.