AdminNESCAFÉ has brought its “NESCAFÉ Dulu & Kekal Bersemangat Bersama” campaign to Hospital Sultanah Aminah (HSA) in Johor Bahru, in a 30-hour initiative aimed at recognising and supporting healthcare frontliners working under demanding conditions.
The programme, held from 6am on June 11 to 12pm on June 12, marked the campaign’s second stop in a nationwide effort to uplift Malaysians through small acts of encouragement and appreciation. Hospital Sultanah Aminah, the largest medical institution in southern Malaysia, was selected in recognition of the intense pressures faced daily by hospital staff and service providers.
As part of the initiative, NESCAFÉ set up recharge stations at key staff areas throughout the hospital, distributing more than 36,000 servings of beverages including NESCAFÉ Classic, NESCAFÉ 3-in-1 and ready-to-drink coffee. The effort was intended to provide frontliners with a brief moment of rest and refreshment during long shifts.
Brand says campaign reflects broader commitment to uplifting Malaysians
NESCAFÉ Malaysia said the initiative was part of its wider effort to celebrate the resilience and determination of Malaysians, particularly those who continue to serve communities under challenging circumstances.
“At NESCAFÉ, we believe true appreciation goes beyond words — it’s about showing up with genuine intent and standing alongside those who give selflessly, day in and day out. Today is just one of many steps in our mission to recharge and uplift Malaysians every day, and we look forward to reaching even more frontliners throughout the year,” said Khoo Sui Ying, Consumer Marketing Manager, NESCAFÉ Malaysia.
The campaign forms part of NESCAFÉ’s broader community outreach efforts, which the company said are designed to build meaningful connections while supporting Malaysians across the country. The brand added that further initiatives are planned as part of its ongoing mission to energise communities and acknowledge the contributions of frontliners nationwide.
CJMY
C. Khor
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