Ayam Brand scaling up support for the underprivileged, frontliners during 3rd wave

As the third wave of Covid-19 infection continues to impact Malaysians, especially the needy and medical front liners, Ayam Brand is scaling up to help with the contribution of canned food products worth over RM10,000 to charity homes, hospitals and clinics.

The contribution of Ayam Brand products included Ayam Brand Mackerel in Tomato Sauce 300g/425g, Ayam Brand Baked Beans in Tomato Sauce 230g/425g, Ayam Brand Sardines in Tomato Sauce 155g/300g, Ayam Brand Saba Mayonnaise 160g and Ayam Brand Saba in Olive Oil 150g.

Ayam Brand marketing manager Teoh Wei Ling said it worked with Angels Garden Global Centre to support ten charity homes in the Klang Valley and contributed to the frontliners from five government hospitals and health clinics in Kelantan.

“The pandemic puts pressure on all of us. For frontliners, the long hours and stress leave no time to grab even a quick meal. Our team in Kelantan highlighted that there was a need that we could meet. We offered our ready-to-eat sardines, tuna and mackerel for its high nutrition value to keep them going,” she said.

“Children, differently-abled and old folks needed other nutritious foods such as sardines, tuna and mackerel for a healthy balanced diet,” Teoh added.

“The pandemic drastically changed the livelihood and lifestyle for many. We understand the NGOs challenges when donors became less charitable due to change in financial priorities. We continue to play our part by giving healthy meals to those in need,” she said.

Ayam Brand has helped to increase the welfare of beneficiary communities through many of its corporate social responsibility campaigns which have gone on for 13 years benefitting more than 524 charity organizations and NGOs in Malaysia. 

Government Hospital/Health Clinic recipients in Kelantan :-
1. Hospital Raja Perempuan Zainab II, Kota Bharu
2. Hospital Tumpat
3. Klinik Kesihatan Kota Jembal
4. Klinik Kesihatan Pengkalan Chepa
5. Klinik Kesihatan Ketereh

NGO recipients in Klang Valley :-
1. Persatuan Kebajikan Ci Hang-Chempaka, Shah Alam
2. Pertubuhan Kebajikan Warga Emas Kenang Budi Kuala Lumpur
3. Pertubuhan Kebajikan Anak-Anak Yatim dan OKU Mesra Petaling Jaya, Selangor
4. Pusat Jagaan Kanak-Kanak Ekliptik Klang
5. Rumah Orang-Orang Tua Seri Setia, Sungai Way
6. House of Love (Pertubuhan Rumah Anak Yatim Berkat Kasih)
7. En Yuan Old Folk Home, Petaling Jaya
8. Persatuan Kebajikan Chen Ai OKU, Petaling Jaya
9. Pusat Jagaan Rumah Juara, Petaling Jaya
10. Lovely Disabled Home, Petaling Jaya