AdminToys”R”Us, the iconic toy retailer, is breaking new ground this holiday season with an extraordinary collaboration with the acclaimed artist duo Craig & Karl. In a unique fusion of art, toys, and fashion, they are reimagining end-of-year traditions and creating an unforgettable experience for Generation Z.
Toys”R”Us is no longer just about play; it’s evolving to cater to a generation that blurs the lines between toys, fashion, and lifestyle. The CEO of Toys”R”Us Asia, Leo Tsoi, emphasized this shift, stating, “Toys aren’t only for play anymore, especially among kidults. Gen Z’s interpretation of Animations, Comics, Movies, and Gaming across Asia blurs the line between toys, fashion, and lifestyle, and Toys”R”Us is evolving to adapt to this trend while still keeping its core brand promise of fueling the imagination of kids.”
A unique holiday experience
The collaboration with Craig & Karl has injected Toys”R”Us stores with vibrant and bold geometric art pieces, creating a festive collage that seamlessly merges toys and fashion. Shoppers are invited to step into what feels like a living fashion magazine.
At the heart of this transformation is an innovative twist on the traditional advent calendar. Toys”R”Us has brought this holiday tradition to life by creating a life-size, Instagram-worthy advent calendar filled with exciting play-to-win surprises. It’s a novel way to celebrate the holiday season and capture the imagination of customers, both young and old.
Leo Tsoi underlines the company’s commitment to continuous innovation, stating, “This is only the beginning of Toys”R”Us’ transformation. We will continue to push the boundaries, breathing new life into the traditional toy industry, fueling the ‘impossible’ imagination of generations, creating a new form of self-expression that brings out their true self.”
Toys”R”Us’ vision
Headquartered in Hong Kong, Toys”R”Us Asia operates approximately 470 stores across Asia, including mainland China, Japan, Malaysia, Hong Kong, Singapore, Taiwan, Thailand, and Brunei, with over 90 licensed stores in the Philippines and Macau. Their strong online presence on major Asian eCommerce platforms offers a carefully curated selection of local and international brands, exclusive products, loyalty programs, and enriching in-store experiences to promote children’s development.
Toys”R”Us Asia’s vision is centered around fueling imagination and inspiring the next generation through the power of toys and play. Their goal is to become the trusted toy leader, offering premier toys and inspiring play experiences for both children and “kidults.” As the holiday season approaches, Toys”R”Us’ groundbreaking collaboration with Craig & Karl promises to bring a new level of excitement and creativity to the way we celebrate and share the joy of this festive time of year.
CJMY
