AdminIn a groundbreaking partnership, Procter & Gamble (P&G), a leading global consumer goods company, has teamed up with MYDIN, Malaysia’s homegrown wholesale and retail chain, to launch the “Bersama Demi Semua” campaign. This initiative is aimed at raising funds for communities grappling with the aftermath of Malaysia’s annual monsoon floods.
From November 6, 2023, to January 6, 2024, every RM10 purchase of P&G products will contribute 5 cents to the relief fund. As the campaign concludes, MYDIN supermarkets will serve as the procurement center for essential items destined for flood victims.
Country Manager of P&G Malaysia and Singapore, Mr. Nantha Kumaran Kalimuthu, expressed, “At P&G, our people and our brands are committed to doing acts of good every day to help communities grow as a force for growth and a force for good. This collaboration with MYDIN further emphasizes our dedication to the communities we touch.”
A commitment to community welfare
The previous year witnessed Malaysia facing its most severe flooding, affecting thousands of people across the country. In response to this dire situation, the Malaysian government has earmarked a significant budget for flood relief and disaster management in 2024. These proactive measures align with P&G’s longstanding mission to enhance the quality of consumer lives and MYDIN’s unwavering dedication to societal welfare.
Managing Director of MYDIN, Datuk Wira (Dr) Hj. Ameer Ali Bin Mydin, stated, “Following our triumphant ‘Ourdin’ campaign, which we launched a few years back, we are delighted to be able to run a similar flood relief fundraising program and privileged to align with such a global powerhouse like P&G. This partnership not only mirrors MYDIN’s core values of community service and integrity but also strengthens our pledge to perpetual giving.”
The collaboration between P&G and MYDIN underscores the importance of community engagement and lays the foundation for impactful sustainable development. By uniting, corporations can broaden their impact, guaranteeing prompt and effective relief.
Mr. Kalimuthu implored consumers, saying, “We implore consumers to support this esteemed endeavor. Each purchase symbolizes a move towards mitigating the struggles of those in need. Together, let’s forge a brighter future.”
For detailed insights and regular updates on the initiative, visit www.procterandgamble.com or engage with them on Instagram, Twitter, Tiktok, and Facebook.
CJMY
