OCM secures Skechers as official footwear for Paris 2024

The Olympic Council of Malaysia (OCM) has unveiled a groundbreaking partnership with Skechers, the global leader in lifestyle and performance footwear.

This collaboration designates Skechers as the ‘Official Footwear’ for the Malaysian contingent to the XXXIII Olympic Games in Paris 2024, marking a significant milestone for both organisations.

Revolutionary Footwear for Malaysian Athletes

Skechers Malaysia will equip the entire Malaysian Olympic contingent with 100 sets of high-performance footwear.

Each set includes the cutting-edge Skechers Supersonic™ Max shoes, featuring a lightweight athletic mesh upper, ULTRA GO® cushioning, Goga Max technology insole, and the innovative Hyper Arc™ carbon-infused forefoot winglet plate.

These state-of-the-art shoes are designed to provide optimal comfort, support, and performance, offering athletes a competitive edge from training sessions to medal-winning performances.

During the flag handover ceremony in Malaysia, athletes will receive the Skechers Supersonic™ Max shoes, ensuring they are well-prepared for their rigorous training schedules.

Additionally, for the prestigious “March-In” Parade of Nations, athletes will don a pair of ultra-comfortable Skechers USA Garza Dorado shoes with slip-ins function and Skechers Work Sure Track Warfell shoes. The total retail value of this sponsorship amounts to RM194,290.

“We are incredibly grateful for Skechers Malaysia’s commitment to supporting our national athletes with this partnership. The brand’s dedication to excellence perfectly aligns with our own, and we are confident that this partnership will play an integral role in bolstering the success of our athletes in Paris,” stated Dato’ Mohd Nazifuddin, Secretary General of the OCM.

Boosting Malaysia’s Road to Gold Initiative

Beyond providing exceptional footwear, Skechers is also playing a pivotal role in Malaysia’s “Road to Gold” initiative. This nationwide campaign aims to secure Malaysia’s first-ever Olympic gold medal, a historic quest that has captured the nation’s imagination. Skechers’ involvement underscores a shared vision for success and a commitment to support Malaysian athletes in their journey to Olympic glory.

“Skechers Malaysia is honoured to support the OCM and its talented athletes on their journey to Olympic glory. This partnership is not just a sponsorship; it is a shared vision for success. We are committed to providing the best comfort and support our athletes need to achieve their full potential on the world’s biggest sporting stage and bring victory to Malaysia,” said Ms Stephanie Chang, Senior General Manager of Skechers Malaysia.

As Malaysia gears up for the Paris 2024 Olympics, this landmark partnership with Skechers is set to enhance the performance and morale of the national contingent, fostering a spirit of excellence and determination.