AdminIn a remarkable fusion of local culture and modern innovation, two iconic Malaysian brands—Wonda Coffee and Keluang Man—have joined forces in an exciting new partnership. The collaboration sees the launch of ‘Wonda Kopi Edisi Kluang,’ a ready-to-drink (RTD) coffee that captures the rich flavors of Kluang-style coffee, now available nationwide. This initiative not only celebrates Malaysia’s rich coffee heritage but also heralds a bold new look for the beloved superhero, Keluang Man, in anticipation of the upcoming film slated for release in 2025.
The ‘Wonda Kopi Edisi Kluang’ pays homage to the coffee culture of Kluang, Johor, a region known for its aromatic and robust coffee. This special edition beverage is designed to resonate with Malaysians by combining the traditional flavors of Kluang coffee with modern packaging.
Infused with Tongkat Ali, the coffee offers a unique taste that echoes the strength and vitality of the Malaysian superhero, Keluang Man. This drink is not just a tribute to local coffee traditions but also a celebration of the resilience and unity that characterizes Malaysian culture.
A bold new look for Keluang Man
As part of this collaboration, fans of Keluang Man were treated to the unveiling of the superhero’s dramatically redesigned suit. The new look represents the most significant transformation in the character’s history, symbolizing a bridge between tradition and modernity.
The suit will make its public debut during the Merdeka Day celebrations on August 31, 2024, at Dataran Putrajaya, adding to the excitement surrounding the upcoming Keluang Man film. This bold redesign is expected to resonate with both loyal fans and a new generation of audiences.
Strategic Collaboration
The partnership between Wonda Coffee and Astro Shaw, the producer of the Keluang Man film, is a strategic move aimed at creating a unique experience for Malaysians. Amy Gan, Vice President of Marketing at Etika, expressed her excitement about the collaboration, “We are incredibly excited to
partner with Astro Shaw for the launch of the ‘Wonda Kopi Edisi Kluang.’ This collaboration is
not just about bringing together two iconic brands, but about creating a unique experience
that resonates deeply with Malaysians.”
This partnership also includes the introduction of the ‘Wonda Coffee Keluang Man Of The Month’ category in the weekly TV show Gempak Most Wanted, highlighting individuals who have made a positive impact in their communities.
Keluang Man’s cinematic return
The anticipation for the Keluang Man film continues to build as filming, which began in May 2024, wraps up. Directed by Anwari Ashraf, the film features a star-studded cast including Nas Muammar Zar, Remy Ishak, and Datuk Rosyam Nor, among others. Filming took place across Klang Valley and in Kluang, Johor, locations closely tied to the original Keluang Man animation.
Fans can revisit the animated series on www.keluangman.com while eagerly awaiting the film’s release in cinemas in 2025. In the meantime, they can enjoy the newly launched Wonda Kopi Edisi Kluang, a coffee that embodies the spirit of Keluang Man, offering a powerful taste experience with every sip.
CJMY
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