MYDIN launches ‘Shine Bright This Deepavali’ campaign

MYDIN has officially kicked off its ‘Shine Bright This Deepavali’ campaign, offering a series of exciting contests, promotions, and savings to shoppers in anticipation of the upcoming Deepavali festival. Reflecting the company’s commitment to its diverse customer base, the campaign is designed to spread the joy of the festival while promoting the spirit of unity and togetherness.

The campaign was launched at MYDIN Subang Jaya, Selangor, with the presence of YB Senator Saraswathy Kandasami, Deputy Minister of National Unity, who officiated the event. MYDIN’s Executive Director, Ahimmat Mydin, emphasized that this initiative is part of the company’s continuous efforts to appreciate and celebrate the diversity of its customers, ensuring the festivities bring joy to all.

‘Cahaya Prihatin’ Initiative

As part of its corporate social responsibility (CSR) efforts, MYDIN has introduced the ‘Cahaya Prihatin’ initiative under the MYDIN Prihatin program. In collaboration with the Department of Social Welfare and the Ministry of National Unity, MYDIN will be providing aid to 200 underprivileged Indian families in Selangor. The aid includes food baskets and cash vouchers, intended to ease the burden on these families during the festive season.

At the campaign launch, YB Senator Saraswathy Kandasami presented these contributions, which were made possible through MYDIN’s partnerships with SMS Deen Jewellers and Bombay Bazaar.

In a Facebook post, Saraswathy praised the campaign’s role in fostering unity: “This campaign not only enhances the Deepavali celebrations but also symbolizes our ongoing efforts to strengthen unity among Malaysia’s diverse communities. Every festival here represents harmony and togetherness, and MYDIN’s initiative to celebrate diversity is truly commendable. Special thanks to strategic partners like SMS Deen Jewellers and Bombay Bazaar for their contributions to the success of this campaign.”

Exciting rewards and shopping promotions

During the campaign, MYDIN has partnered with SMS Deen Jewellers to offer lucky shoppers a chance to win gold jewellery worth a total of RM120,000. Customers who spend a minimum of RM150 in a single receipt at any MYDIN store nationwide will automatically enter the contest. Additionally, shoppers purchasing jewellery from SMS Deen Jewellers for RM1,500 or more will be eligible to win a ‘hypermarket sweep’ worth RM45,000, adding more excitement to the festive season.

To further enhance the Deepavali shopping experience, MYDIN has teamed up with Bombay Bazaar to offer a variety of festive items, including traditional food, clothing, and more, available at select MYDIN locations such as Subang Jaya, Seremban 2, MITC Melaka, and Meru Raya. MYDIN has also collaborated with the well-known spice producer Trichy to create ten exclusive recipes, showcased in the ‘Taste with BGW’ series on platforms like Facebook, YouTube, and TikTok, allowing customers to explore new dishes during the festive period.

The ‘Shine Bright This Deepavali’ campaign runs until 31 October 2024, and more details can be found on MYDIN’s official social media channels and website.