Alpro and Skechers partner to enhance senior mobility

Alpro Group, a leading healthcare provider, has partnered with Skechers Malaysia to launch the “Silver Step-Pro: Empowering Seniors to Take Every Step with Confidence” campaign, emphasizing active aging and fall prevention.

The partnership between Alpro Group and Skechers Malaysia highlights a shared mission to promote healthier aging and mobility among seniors. This initiative aligns with Malaysia’s governmental efforts to support an aging population and raise awareness about fall prevention.

“At Alpro Group, we want to drive a partnership rooted in a shared commitment that goes beyond price,” said Ms. Joe Ann Chong, Branding Promotion & Trade Marketing Manager of Alpro Group. “Together with Skechers, we’ll be collaborating to create a line of footwear designed specifically for the senior community—combining Skechers’ innovative design with Alpro’s deep understanding of senior care needs. This partnership is a testament to our dedication to providing solutions that improve the quality of life for seniors, ensuring they can take every step with confidence, safety, and comfort.”

Exclusive Perks for Alpro Group Members

As part of the “Silver Step-Pro” campaign, Alpro Group members receive a host of benefits tailored to their needs:

• Special Skechers Privileges: Discounts on senior-specific footwear with enhanced arch support, slip-resistant soles, and easy-to-wear designs.
• Educational Resources: Videos and workshops on fall prevention, geriatric care, and active aging, delivered in engaging formats.
• Silvercare Initiatives: Comprehensive programs offering tools and knowledge to help seniors maintain an active, independent lifestyle.

Stephanie Chang, Senior General Manager of Skechers Malaysia, expressed her excitement, stating, “Skechers is honored to collaborate with Alpro Group in empowering seniors to lead active and independent lives. Our high-performance footwear is designed to provide the perfect balance of comfort and stability, helping seniors take confident steps every day. Together, we are making a meaningful difference in the lives of older adults, ensuring their mobility and safety are prioritized.”

Workshops and Community Engagement

The campaign includes a series of workshops and educational video content focusing on active aging, footwear safety, and fall prevention. These programs are designed to educate seniors and their families about health and mobility while fostering a supportive community.

“This campaign is about more than just products; it’s about fostering awareness and creating a supportive environment for seniors to thrive,” added Ms. Chong. “Our joint efforts aim to empower seniors to live healthier, more fulfilling lives by addressing their unique mobility and safety needs.”

The “Silver Step-Pro” campaign reinforces Alpro Group and Skechers Malaysia’s dedication to enhancing the lives of seniors by providing innovative solutions and community support. By addressing the specific needs of seniors, the collaboration seeks to inspire confidence, safety, and independence among Malaysia’s aging population.

Seniors and their families are encouraged to participate in the campaign’s workshops and explore Skechers’ specialized footwear for a step towards a healthier and more active future.