Martell’s limited edition cognacs honor Year of the Snake

Maison Martell celebrates Chinese New Year with exquisite cognac gift sets, artistic collaborations, and limited-edition designs for 2025.

Maison Martell is embracing the festive spirit of Chinese New Year with a stunning range of limited-edition cognac gift sets and vibrant collaborations. Highlighting artistry, heritage, and exceptional taste, these offerings cater to connoisseurs and collectors alike, promising a sophisticated celebration for the Year of the Snake.

L’Or de Jean Martell Zodiac Edition – Assemblage du Serpent

To mark the 2025 Year of the Snake, Maison Martell introduces the L’Or de Jean Martell Zodiac Edition – Assemblage du Serpent. Drawing inspiration from the Chinese goddess Nüwa and the snake, symbols of courage and wisdom, this masterpiece showcases over 1,400 eaux-de-vie skillfully blended by Cellar Master Christophe Valtaud.

Encased in a crystal decanter and dazzling cabinet, the limited-edition release comprises just 500 individually numbered pieces. The blend is a sensory journey, beginning with citrus and spices, progressing to tobacco, candied fruit, blackcurrant, and quince, and concluding with a velvety, woody finish enhanced by tonka bean notes.

Artistic Collaborations Reflecting Cultural Heritage

This year, Maison Martell partnered with notable artists to enrich its cognac collection. In celebration of its 130-year legacy in Malaysia, the Martell Cordon Bleu x Ivan Lam limited edition features a design blending Malaysian and French heritage. Only 130 bottles of this edition are available, making it a sought-after collector’s item.

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Ivan Lam

Lam’s creation portrays Martell’s Swift alongside iconic symbols such as the Malaysian tiger, hibiscus, and France’s fleur-de-lis.

Chinese artist Wu Jian’an also collaborated with Martell, bringing his intricate multi-layered artistry to the Martell Cordon Bleu, Noblige, and XO editions. Wu’s designs encapsulate the joy of Chinese New Year, featuring festive motifs like red firecrackers and lanterns. His work reflects the artistry behind cognac making, celebrating tradition and craftsmanship.

Limited-Edition Cognacs for the Festive Season

Martell’s offerings include a range of exclusive gift sets:

  • Martell Cordon Bleu Limited Edition & Giftset: With vibrant designs by Wu, this icon of refinement boasts aromas of orchard fruits and roasted mocha, pairing beautifully with dark chocolate and aged cheeses.
  • Martell Noblige Limited Edition: Wu’s dynamic artistry complements the youthful spirit of Noblige, offering notes of pear, prune, and caramelized grape, ideal for seafood dishes symbolizing prosperity.
  • Martell XO Giftset: Celebrating depth and legacy, this cognac offers bold flavors of fig and blackcurrant, encased in luxurious designs.
  • Martell VSOP Limited Edition Giftset: With elegant yellow fruit notes and fine oak aging, the VSOP blend is perfect for creative cocktails or neat indulgence.
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Martell Cordon Bleu

A Modern Celebration of Taste and Heritage

As part of its commitment to accessibility and convenience, Maison Martell’s exclusive collection is available online via Lazada and Shopee. These offerings embody Maison Martell’s dedication to blending heritage with innovation, ensuring every bottle reflects the brand’s legacy of excellence.

Maison Martell invites cognac lovers to savor these festive editions and elevate their Chinese New Year celebrations with a toast to artistry, tradition, and taste.

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