Upper House KL hosts Hennessy’s Grand CNY event

This Chinese New Year, Hennessy, the world’s most renowned cognac house, is inviting Malaysians to step into a reimagined festive celebration at Upper House KL. Overlooking the vibrant streets of Petaling Street with panoramic views of the Kuala Lumpur skyline, Upper House KL has been transformed into a breathtaking haven of renewal and celebration.

A partnership between Hennessy and Upper House KL, this elevated event blends Chinese New Year traditions with modernity and artistry. Every detail has been carefully curated to capture the joy and spirit of the festive season, with the centrepiece being the stunning Snake installation. Inspired by Hennessy’s iconic Bras Armé emblem, the luminous structure symbolises strength, mastery, and resilience—qualities that resonate deeply with Hennessy’s legacy. The installation, glowing in hues of red and amber, represents transformation and renewal, embodying the boundless possibilities of the Year of the Snake.

“For more than a century, Hennessy has been a part of Malaysian Chinese celebrations, marking life’s milestones and festive gatherings with moments of connection and joy,” said Laura Drozdowski Lot, Marketing Director of Moët Hennessy Malaysia & Singapore. “This year, we honour that rich legacy by inviting Malaysians to reimagine the beauty of Chinese New Year traditions through a bold, modern lens. Together with Upper House KL, we embrace the values of the Year of the Snake—renewal, ambition, and progress—and invite you to toast to the endless possibilities ahead.”

Exquisite Pairings and Cultural Experiences

Guests are treated to an immersive experience featuring a specially curated menu by renowned Chef Raymond Tham, offering a culinary journey that pairs vibrant Chinese New Year-inspired dishes with three limited-edition Hennessy cocktails. The harmonious blend of traditional flavours with innovative pairings highlights the rich craftsmanship behind both the cuisine and Hennessy’s exceptional cognacs.

“Partnering with Hennessy is an honour as we unite to create a Chinese New Year celebration that is both elevated and unforgettable,” said Alex Cheah, Co-founder of The KARLS Group. “This partnership reflects the shared values of tradition, craftsmanship, and a commitment to delivering exceptional experiences.”

Beyond fine dining, guests can partake in meaningful cultural activities such as digital calligraphy and stamping cards, creating personalised blessings to usher in joy and prosperity. The festivities culminate in a breathtaking fireworks display, lighting up the Kuala Lumpur skyline to signify renewal and optimism for the year ahead.

Complementing the celebrations, Hennessy introduces the Hennessy x Shuting Qiu limited-edition collection, a collaboration with the acclaimed Chinese fashion designer known for her bold use of colours and intricate details. This exclusive collection features reimagined designs for Hennessy Paradis, Hennessy X.O., and Hennessy V.S.O.P., incorporating floral motifs and snake-inspired elements to symbolise transformation and harmony. The elegant designs reflect the vibrancy of the festive season and are available at key retail partners, major supermarkets in Malaysia, and online at The Good Stuff.

Hennessy Chinese New Year Pop-Up at The Exchange TRX

Adding to the festive excitement, Hennessy has launched an enchanting Chinese New Year Pop-Up at The Exchange TRX, open until 2nd February 2025. Situated at the Urban Node Atrium and in front of the Louis Vuitton store (Ground Floor), the immersive experience features the Kinetic Spring Garden, a captivating illuminated space that embodies the joy and renewal of the season.

Visitors can explore the glowing garden pathway, capturing unforgettable moments amidst the stunning artistry of lights and blooming flowers. Interactive experiences such as crafting personalised Chinese New Year blessings and an exclusive showcase of the Hennessy x Shuting Qiu limited-edition collection enhance the celebratory atmosphere, making it a must-visit destination for festive revelers.

This Chinese New Year, Hennessy invites you to embrace bold beginnings, meaningful connections, and endless possibilities. Whether at Upper House KL or The Exchange TRX, celebrate the Year of the Snake with Hennessy, where every moment is a toast to renewal, ambition, and the opportunities ahead.