Scott promotes healthier eating with Ramadan bazaar campaign

As Malaysians prepare for Ramadan and Raya festivities, Scott is introducing a fresh perspective on mindful indulgence with its “Kalori Kurang, Raya Lebih Riang” campaign. The initiative encourages health-conscious eating by demonstrating how simple changes—such as blotting excess oil from food with a Scott Calorie Absorb Towel—can make a significant difference in calorie intake without compromising on taste.

By using just one sheet of the towel, consumers can remove up to 127 calories from popular Raya delicacies such as keropok lekor, ayam goreng berempah, and pisang goreng. This approach aligns with Scott’s commitment to promoting a balanced lifestyle, especially in light of Malaysia’s growing obesity rates, which are among the highest in Southeast Asia.

Raising Awareness Through Ramadan Bazaars

Scott has identified Ramadan bazaars as a key platform to showcase the practical benefits of its calorie-absorbent towels. “At Scott, we understand the deep significance of tradition, the festivity, Malaysians’ love for food, and how Ramadan bazaars are such an integral part of our culture and culinary traditions,” said Yap Li Vern, Marketing Manager of Scott.

“By partnering with bazaar vendors, we’re demonstrating how a simple step of dabbing a Scott Calorie Absorb Towel on our local delights can remove more than one teaspoon of excess oil. Of course, everything in moderation, but the key here is how Scott is offering a practical solution to an existing lifestyle and eating habit,” she added.

Dietitians also support this small but impactful change. Nor Syafiqah Zainal, a Clinical Dietitian at Avisena Women and Children’s Specialist Hospital, noted that consuming high-fat foods after fasting can lead to digestive discomfort. “Even though people tend to eat less frequently during Ramadan, weight gain can still occur due to the tempting array of delicious foods available at Ramadan bazaars or buka puasa gatherings like murtabak, kuih, or bubur lambuk, all of which on average can total around 700 calories,” she explained.

Exciting Bazaar Activities for Health-Conscious Consumers

Scott’s “Kalori Kurang, Raya Lebih Riang” campaign will be featured at major Ramadan bazaars in the Klang Valley this March, including Bazaar Ramadan Stadium Shah Alam from 6th to 8th March 2025 and Bazaar Ramadan USJ 4 from 13th to 15th March 2025.

Visitors to these bazaars will be able to witness firsthand how Scott Calorie Absorb Towels help remove excess oil while still preserving the authenticity of traditional Malaysian dishes. Participating vendors will incorporate the towels into their food preparation processes, offering healthier versions of crowd-favorite treats.

Beyond food demonstrations, Scott’s presence at these bazaars will also include interactive engagements. Visitors can participate in the “Spin the Wheel” contest to win exclusive Scott merchandise, including Scott Calorie Absorb Towels, Raya money packets, tote bags, and cookie jars. A special photo opportunity with the Scott Kitchen Towel mascot also awaits those who share their experience on social media using the hashtag #KaloriKurangRayaLebihRiang.

Partnering with Content Creators for Healthier Ramadan Meals

To further amplify its message of health-conscious eating, Scott will collaborate with more than 10 content creators to develop and share fuss-free, healthier Ramadan recipes. These recipes will showcase the superior oil-absorption capabilities of Scott Calorie Absorb Towels, reinforcing the idea that small changes can contribute to a healthier lifestyle without sacrificing traditional flavors.

As the campaign gains traction, Scott aims to instill a long-term shift in Malaysian eating habits, making mindful indulgence a part of everyday life beyond just the fasting month. With its innovative yet simple approach, “Kalori Kurang, Raya Lebih Riang” offers Malaysians a practical way to enjoy their festive feasts guilt-free.