Samsung unveils game-changing AI TV lineup for 2025

Samsung is set to redefine the living room experience with its bold new lineup of AI-powered TVs, marking a major expansion in its vision for connected, intelligent entertainment. Launching in Malaysia later this year, the 2025 AI screen portfolio now includes QLED TVs and The Frame Pro, joining the premium Neo QLED and OLED ranges in a move that promises to blend immersive visuals, smart functionality, and seamless home integration like never before.

Intelligent viewing with Vision AI

At the heart of this evolution is Samsung Vision AI, the most advanced TV intelligence system the brand has ever introduced. Vision AI personalises content discovery based on user preferences, understands multiple languages, and even identifies food items shown on screen – offering recipe suggestions that sync directly with connected smart kitchen appliances.

This convergence of entertainment and lifestyle positions Samsung’s new TVs not just as screens, but as digital companions that adapt to each user’s habits and environment.

Next-level picture quality

While the smart features take centre stage, Samsung has not compromised on the visual experience. The 2025 AI TVs are equipped with groundbreaking enhancements including 8K AI Upscaling Pro, which optimises lower-resolution content for ultra-clear 8K displays; Auto HDR Remastering Pro, which enhances dynamic range scene-by-scene; and Colour Booster Pro, which sharpens colour contrast and depth for a more lifelike viewing experience.

These upgrades ensure that whether watching a blockbuster film or streaming a live concert, viewers are treated to visuals that rival reality.

Seamless home AI integration

Samsung’s vision for 2025 goes beyond the screen. With deep integration into smart home ecosystems via Bixby, the new AI TVs act as a central hub for managing connected appliances, security systems, and everyday routines.

Whether adjusting lighting for movie night, checking the fridge inventory, or starting the washing machine – all can now be done from the TV screen itself. This tight-knit ecosystem creates a frictionless smart home environment, making the TV an indispensable part of daily life.

Early bird offers and pre-order perks

Consumers in Malaysia can be among the first to experience the future of home entertainment by registering their interest at Samsung Malaysia’s official site before 12 May 2025. Registrants will receive a unique code to redeem a handraiser voucher, which unlocks access to pre-orders from 13 May to 1 June 2025. As part of the launch offer, customers who pre-order select 2025 Samsung AI TVs during this window will receive a complimentary Galaxy Watch7 (Bluetooth, 40mm) worth RM1,199.

In addition, Samsung is offering a Reservation+ voucher for RM100, available until 12 May 2025, which provides up to RM800 off on a 2025 AI TV pre-order. With these incentives, Samsung is not only setting a new benchmark for television technology but also delivering compelling value to early adopters eager to embrace the next chapter in smart living.