Somersby unveils Mango and Lime cider in Malaysia

Malaysian cider enthusiasts are in for a refreshing treat as Somersby introduces its limited-edition Mango & Lime variant, a flavour that blends the sweetness of ripe tropical mangoes with the zesty kick of lime. Making its debut in Malaysia after successful launches in Europe and Asia, the 4.5% ABV cider is available in sleek 320ml cans for a limited time only.

“At Somersby, innovation isn’t just about creating new flavours—it’s about connecting meaningfully with our consumers,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “We’ve seen a strong consumer affinity for bold, tropical profiles, particularly those inspired by familiar Asian tastes. Mango & Lime hits that sweet spot—unexpected, uplifting, and unmistakably fun.”

The latest launch is part of Somersby’s ‘No Nonsense’ brand platform, which celebrates carefree living while poking fun at the pressures of adulthood. The new flavour joins Somersby’s existing favourites—Apple and Blackberry—adding a tropical edge to its fruit-flavoured portfolio.

“Somersby’s ‘No Nonsense’ ethos was born from a simple truth: adulting is hard. But that doesn’t mean life has to be. Somersby resonates with a generation seeking joy in the everyday—those who value authenticity, humour, and a well-earned break from the chaos,” Pulyaeva explained.

Pairing cider with pickleball fun

In a playful twist, Somersby is tying the launch of Mango & Lime to pickleball, a fast-growing sport known for its easygoing energy and social appeal. The brand believes the light-hearted nature of pickleball mirrors Somersby’s own values—fun, inclusive, and never too serious.

From a friendly game on the court to winding down after a long day, the new cider is positioned as the perfect refreshment. Consumers can find Somersby Mango & Lime at participating supermarkets, hypermarkets, and online platforms nationwide while stocks last.

For updates on promotions and activities, Somersby encourages fans to follow @SomersbyMY on Facebook and Instagram, or visit www.somersby.com/my. All promotions are open exclusively to non-Muslims aged 21 and above.

As always, Carlsberg Malaysia underscores the importance of moderation with its #CelebrateResponsibly message: if you drink, don’t drive.