AdminEvery football fan dreams of walking in the footsteps of their heroes, and for more than 15 lucky Malaysians, that dream came spectacularly true. Carlsberg, the long-standing partner of Liverpool FC (LFC), turned fantasy into reality with an all-access, money-can’t-buy experience at Anfield — the hallowed ground of the Reds.
The exclusive reward trip brought contest winners on an unforgettable journey that immersed them in the heart of Liverpool’s football culture. From a private VIP stadium tour and dinner with LFC legends to premium hospitality at one of football’s most iconic matches — Liverpool FC versus Manchester United — every detail was crafted for a premium #BestWithCarlsberg experience.
The behind-the-scenes tour was a once-in-a-lifetime treat. Winners walked through the Players’ Tunnel, touched the iconic This Is Anfield signage, sat in the dugout, and stood pitchside where generations of football legends have made history.
From spectators to insiders
The bar was raised even higher during an intimate evening with LFC greats Sammy Lee, Natasha Dowie, and Dominic Matteo. Over ice-cold Carlsberg beers, the winners laughed, shared stories, and listened to insider tales from the legends themselves — a surreal moment that transformed ordinary fans into part of the LFC family.
For many, the experience was beyond words. “It felt like we were part of Liverpool’s heartbeat,” said Wong Wei Chern. “Drinking Carlsberg at Anfield with the legends, then watching the Reds take on MU live — nothing compares to that. This was a football dream made reality. I’ll be telling this story for the rest of my life.”
Lee Kien How echoed the sentiment, saying, “Sharing this journey with fellow Malaysians who love the game as much as I do, meeting legends I grew up watching, standing in a stadium I’ve only ever seen on screen… it was emotional. It reminded me how football — and experiences like this — bring people together. It’s something I’ll carry with me forever.”
Brewing unforgettable experiences
As the excitement built towards match day, the winners were treated to exclusive access at the luxurious Carlsberg Lounge. They enjoyed pre-match pints and gourmet bites amid an atmosphere buzzing with anticipation. When the whistle blew for the LFC vs Manchester United match, Anfield erupted — and for the Malaysians present, it was a moment of pure euphoria.
The experience reflected Carlsberg’s ongoing commitment to elevating fan engagement and creating unforgettable moments. “At Carlsberg, we don’t just brew beer, we brew experiences,” said Olga Pulyeava, Marketing Director of Carlsberg Malaysia. “We believe our consumers deserve the best, and for football fans, it doesn’t get better than being inside the action, not just watching it. This trip is proof of our commitment to creating access to the best, most premium experiences in the world, made #BestWithCarlsberg.”
This thrilling Liverpool odyssey — following the high-energy launch of CarlsCrib earlier this year — reaffirms Carlsberg’s mission to celebrate passion, camaraderie, and the best moments in life.
As the winners flew home still riding the high of an unforgettable weekend, one thing was certain: this wasn’t just a trip — it was a world-class adventure only Carlsberg could deliver.
For more information on upcoming campaigns, visit www.bestwithcarlsberg.my or follow @CarlsbergMY on Facebook and Instagram.
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