1664 unveils festive collaboration with French artist Camille Walala

Bringing a modern twist to the twin festive seasons of Christmas and Lunar New Year, 1664 is celebrating the art of transforming the ordinary into the EXTRAordinary through design, colour, and taste. This year, the French beer brand has partnered with renowned French artist Camille Walala to introduce a fresh, contemporary take on timeless traditions, infusing celebrations with her signature bold geometry and vibrant palette.

The 1664 x Walala artist-edition showcase aims to elevate casual gatherings into joyful, design-inspired celebrations. Known for her immersive installations and explosive use of colour, Walala brings a spirited reinterpretation of 1664’s iconic blue-and-white identity — turning the can into a limited-edition collectible with a pop of Parisian flair.

“This marks an EXTRAordinary moment for 1664, our first-ever Asia-wide festive artist collaboration and second global partnership, featuring none other than celebrated French artist Camille Walala,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “As the No.1 selling French beer in the world, we’re proud to bring a modern twist to festive celebrations, combining good taste with creativity in a way that feels EXTRAordinary and effortlessly stylish.”

Malaysia-exclusive ‘Blue Christmas’ experience

While the collaboration rolls out regionally, Malaysia will enjoy its own exclusive celebration. Inspired by Walala’s visual language, 1664 is introducing A Very EXTRAordinary Blue Christmas, an immersive and playful showcase happening from 12–19 December at The Exchange TRX in Kuala Lumpur.

The experience draws from Walala’s distinctive artistic style — known for transforming city facades, interiors, and everyday spaces through colour and form — reimagined here to amplify 1664’s trademark blue with festive vibrancy.

“I’ve always been drawn to the spirit of celebration and the power of colour to evoke joy,” said Walala. “Working with 1664 gave me the opportunity to channel that spirit into a design that feels fun, expressive, and full of life—perfect for the upcoming festive season and Lunar New Year gatherings.”

Festive collectibles and nationwide availability

To complement the collaboration, customers can redeem an exclusive 1664 x Walala umbrella by purchasing 1664 products in-store or online at participating outlets. The stylish, limited-edition accessory is available nationwide from November to December 2025, while stocks last.

The special artist-edition cans are already available at major retailers across Malaysia, including Lotus’s, AEON, Jaya Grocer, Village Grocer, Food Merchant, BIG, Shopee, and GrabMart.

Whether hosting friends, preparing festive spreads, or searching for unique seasonal gifts, 1664 invites consumers to raise a toast to good taste and great design — celebrating moments that are truly EXTRAordinary.

For more information, follow @1664malaysia on Facebook and Instagram. All activities are open to non-Muslims aged 21 and above. As always, #CELEBRATERESPONSIBLY — if you drink, don’t drive.