Somersby launches Lemonade-beer Shandy

Somersby, the brand long associated with fruit-forward alcoholic beverages, has introduced its latest innovation to Malaysia with the launch of Somersby Shandy — a refreshing lemonade-beer blend developed exclusively for consumers in Malaysia and Singapore. The new drink, which carries only 0.5% ABV and comes in 320ml cans, marks Somersby’s entry into the shandy category as it broadens its appeal beyond traditional ciders.

A new category for a growing market

Positioned as a crisp, easy-drinking option suitable for any time of day, Somersby Shandy aims to capture consumers seeking a lighter, uncomplicated beverage experience. Described as pairing the “crisp zest of lemonade with a smooth hint of beer,” the product reinforces Somersby’s effort to diversify its portfolio and prove that it is “more than just a cider brand.”

“Somersby has always been driven by giving our consumers fun, quality options that fit seamlessly into their lives,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “Somersby Shandy marks our second innovation of the year and perfectly reflects our No-Nonsense spirit – simple, refreshing, and full of fun. We believe that great drinks don’t need to be complicated; they just need to taste good and bring people joy.”

The beverage is designed to be enjoyed chilled and fits a wide range of occasions, from post-work relaxation to weekend gatherings, aligning with Somersby’s ongoing push for feel-good, hassle-free refreshment options.

Festive Tie-In with JYNNS for Chinese New Year

With Chinese New Year preparations already underway across the country, Somersby is once again collaborating with wellness brand JYNNS for exclusive festive gifts. This marks the third consecutive year of the partnership, which will see Somersby offering limited-edition Chinese New Year items and conducting in-store sampling sessions at selected supermarkets nationwide.

The sampling activities provide consumers with a first opportunity to try the new Somersby Shandy, which the company expects to become a popular choice during the upcoming festive season. The collaboration reinforces Somersby’s strategy of pairing beverage launches with high-visibility seasonal celebrations to strengthen engagement with Malaysian consumers.

Nationwide availability

Somersby Shandy will be available from November onwards through participating supermarkets, hypermarkets, and major online platforms. The brand hopes its latest offering will “bring a splash of fun and refreshment” to both celebrations and everyday moments.

Consumers can stay updated on promotions and activities via Somersby’s social media pages at @SomersbyMY on Facebook and Instagram. Information about its full range of ciders and beverage innovations is also available on the official website.

Carlsberg Malaysia reminds consumers that all activities are open only to non-Muslims aged 21 and above. The company continues to advocate responsible drinking, echoing its ongoing message: If you drink, don’t drive — #CelebrateResponsibly.