Roar United Finale selects duo to deliver archive to Manchester United Museum

The roar of Malaysia’s Manchester United faithful echoed through the venue as Tiger Beer Malaysia united supporters for the highly anticipated Roar United finale — a night where ten finalist pairings went head-to-head in the ultimate Red Devils showdown. At stake was a once-in-a-lifetime honour: delivering the Roar United Archive to the Manchester United Museum at Old Trafford, where it will be proudly displayed.

Unveiled for the first time during the event, the Roar United Archive comprises nearly 500 heartfelt submissions from Malaysian fans. It stands as the first and only curated collection capturing the voices, memories, and passion of Malaysia’s Red Devils community. Soon, it will embark on a 6,000-mile journey to the Theatre of Dreams, hand-delivered by the eventual champions.

Fierce trivia battles

The evening served as a moving tribute to the emotional ties that bind Manchester United supporters across generations. Each finalist recounted how their love for the club was sparked — often at home, side-by-side with parents, uncles, siblings, or close friends. These stories of inherited loyalties, shared match-day rituals, and lifelong camaraderie earned them their place among the top ten.

As the trivia rounds intensified, so did the atmosphere. Fans at the viewing zone rallied behind the finalists as they faced questions spanning iconic matches, legendary players, and pivotal moments that shaped the club’s storied legacy. The energy peaked as the finalists pushed through each round, turning the competition into an immersive celebration of Malaysian Red Devils fandom.

In the end, Bon Lee Ngee and Loh Shao Wei emerged victorious, securing the honour of carrying Malaysia’s collective passion to Old Trafford.

“We are still wrapping our heads around this, the win feels surreal. We came in with zero expectations, and now, we are about to live a dream we have carried since day one. Old Trafford always felt out of reach, but now it’s real. Thank you, Tiger Beer, for giving us the confidence to dream bigger and bolder. We’re proud to carry the passion of Malaysia’s Red Devils fans all the way to the Manchester United Museum,” said Bon and Loh.

Celebrating football

Julie Kuan, Marketing Manager of Tiger Beer Malaysia, said the campaign was designed to elevate the voices of local supporters. “We wanted to give Malaysia’s Manchester United supporters a meaningful platform to share their voices and the stories that define their connection to the club. What we saw tonight was the true spirit of Tiger Beer — fans coming together to uncage their passion, pride, and that unmistakable energy that unites Red Devils everywhere. These are the moments that roar, and we’re proud that our winners will bring this shared spirit from our supporters here to the Manchester United Museum.”

As the official beer partner of Manchester United, Tiger Beer continues to champion the unifying power of football. Through Roar United, it celebrates the deep-rooted devotion of Malaysia’s Red Devils community by creating meaningful spaces for fans to connect, share, and celebrate — carrying forward the spirit of “Together Roars Louder”.

Tiger Beer activities are exclusively for non-Muslims aged 21 and above. The brand advocates responsible consumption and reminds consumers not to drink and drive.

More information about Tiger Beer’s campaign and promotions can be found at: Road to United — https://uncage.tigerbeer.com/