New Heineken Home Draught Package promises meaningful festivities

As Malaysians gear up for year-end celebrations, Heineken® is reminding festive-goers of a simple but timely message: good times feel better when phones take a break. This year, the brewer returns with its festive campaign, Celebrations Are Best When Your Phones Take A Rest, anchored by the launch of the all-new 5-Litre Draught Home Bar Package — a portable draught system designed to elevate gatherings with pub-fresh Heineken® anytime, anywhere.

A festive call to be present

The campaign centres on the idea of reconnecting without digital distractions — a theme Heineken® believes resonates strongly during the busiest social period of the year.

“These days, most of us connect through our phones, but choosing to be present is a refreshing way to reconnect — and Heineken® believes the best celebrations are those shared together. Our campaign, Celebrations Are Best When Your Phones Take A Rest, is a gentle reminder to tune out distractions and savour meaningful moments with friends and family,” said Sean O’Donnell, Marketing Director of Heineken Malaysia Berhad.

He added that the brand wanted to revive the spirit of togetherness traditionally associated with the festive season. “This year, we’re bringing that spirit to life with Phones Off, Tap On — creating genuine connections and good times over freshly poured Heineken®, whether at home or wherever your crew loves to gather. With the new Heineken® 5-Litre Draught Home Bar Package, every celebration becomes unforgettable — perfectly poured, perfectly social, wherever the good times take you.”

A home bar experience, anywhere

Designed to make hosting effortless, the Heineken® 5-Litre Draught Home Bar Package brings the draught beer experience beyond pubs and into homes, pool parties, BBQs and any spot where celebrations unfold.

Each set includes a 5-litre draught keg, two signature Heineken® glasses, two coasters, and a skimmer—creating a complete setup for an authentic draught pour. The package aims to encourage festive gatherings that prioritise face-to-face interactions, laughter and meaningful conversations.

Across Christmas, New Year and Chinese New Year, the brewer hopes the portable system will spark gatherings defined by real connections rather than social feeds.

Party first, post later

To reinforce the spirit of the campaign, Heineken® is urging Malaysians to “party first, post later”, reminding consumers that the best stories are lived before they are shared online.

The new draught package is now available on Shopee and will soon be offered on Grab, selected hypermarkets and participating karaoke bars. Full details of the campaign are available on the official Heineken® website, while updates on Heineken® Festive 2025 can be found via the brand’s Instagram and Facebook pages.

Heineken® emphasises that all campaign activities are strictly for non-Muslims aged 21 and above. The brand continues to promote responsible consumption with the reminder: when you drive, never drink, and always #EnjoyResponsibly.