Samsung launches Galaxy A smartphone in Malaysia

Samsung officially launched its latest Galaxy A Series smartphone in Kuala Lumpur on Jan 8, 2015
Samsung officially launched its latest Galaxy A Series smartphone in Kuala Lumpur on Jan 8, 2015

Samsung’s highly anticipated Galaxy A smartphone with its signature 120° wide selfie feature has arrived in Malaysia. The new Galaxy A series – Galaxy A5 and Galaxy A3 – were officially launched in Kuala Lumpur on Jan 8, 2015.

Speaking at the launch, Samsung Malaysia Electronics vice president for mobile, IT and digital imaging Lee Jui Siang said the Galaxy A5 and A3 showcased enhanced functionality and optimization for a social networking experience centred around the user, especially the youth.

Samsung's Galaxy A5 and A3 series are expected to be well-received by young consumers
Samsung’s Galaxy A5 and A3 series are expected to be well-received by young consumers.

“More young people are getting smartphones and the booming social networking apps have enabled them to join the selfie craze that has swept the world over the past years.

“The Galaxy A5 and A3 jump on the selfie bandwagon and further redefine it with their signature wide selfie feature, which complement the needs of a highly digitally connected and style-conscious youth audience,” Lee said.

Singer Ke Qing (left) and commercial model Venice Min take a selfie on a Samsung Galaxy A during the official launch of the latest smartphone in Malaysia
Singer Ke Qing (left) and commercial model Venice Min take a selfie on a Samsung Galaxy A5 during the official launch of the latest smartphone in Malaysia.

Selfie is an action where a person takes a photo of himself or herself with a hand-held smartphone and then uploads it to social networks.

In conjunction with the launch, the company introduced the “Bestnya Bersama” campaign which aimed to bring Malaysian youth together through the wide selfie feature and music platform.

The campaign include Galaxy A Series A-list home grown talents comprising actor-singer-musician Izzue Islam, commercial model Venice Min, singer and teen idol Najwa Latif, beat boxer Shawn Lee, singer Ke Qing, electro pop music group Paperplane Pursuit, singer-musician-songwriter Liyana Fizi and rock band An Honest Mistake.

Samsung’s innovative 120° wide selfie feature on the Galaxy A5 and A3 redefines user experience
Samsung’s innovative 120° wide selfie feature on the Galaxy A5 and A3 redefines user experience.

The Galaxy A5 is the higher spec of the two with a 5″ screen, rear camera with 13-mega pixel sensor, a 2,300 mAh battery and weighs 123g as against Galaxy A3’s 4.5” screen, rear camera with 8-mega pixel sensor, 1,900 mAh battery and weight of 110.3g.

Galaxy A5 and A3 are priced at RM1,199  and RM899 respectively and are available in four colours – gold, black, silver and white. They will be available from Jan 9 onward at all Samsung Experience stores and authorized dealers.

 

 

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