Nike’s The Girl Effect reaches Malaysia

Thanks to a 14-year-old girl conducting her geography research, The Girl Effect has now arrived in Malaysia – via flash mob.

Aishy Vimal was completing a geography project…  “That’s when I read about The Girl Effect and it inspired me a great deal. I wanted to do something to help, and then I got the idea of a flash mob,” she said.

“I didn’t plan it to be this big, it started as a small thing, but more and more people joined in.”

Last Saturday, Bangsar Village shopping centre bore witness to a flash mob, which consisted of nearly 100 female participants, both youths and adults, in order to raise awareness of The Girl Effect.

The Girl Effect is a non-profit organisation that attempts to raise awareness and drive aid towards some 600 million young women worldwide in developing countries.

“So far some 100 people have donated to this cause. I hope more people will come forward and help us because donating as little as US$10 can make a difference in a girl’s life somewhere else,” she added.

The Nike Foundation initiated the organisation.