Tourism Ministry tries to lure youth with new Facebook page

The Tourism Ministry created the Facebook account “Citrawarna 1Malaysia” because it is aware of the social networking site’s potential to promote popular locations in Malaysia to visitors, said its minister Ng Yen Yen.

“We know that we are now at this social media era and we have to keep with the times. Our target (in using the application) are young people and ween courage them to go the site and share their experiences with others,” she said after launching the “Citrawarna 1Malaysia” Facebook account today.

The application created in conjunction with the annual Citrawarna 1Malaysia event which will take place at Dataran Merdeka on Saturday is to enable the public to access the ministry’s site and participate in various contests in the form of dance games.

The participant with the highest score as of the end of June gets to win an iPad while there will also be 10 consolation winners who will be given vouchersto dine at Saloma Bistro.

Ng added that the Facebook feature was part of the ministry’s transformation plans to further improve its delivery system.

On the matter, Rembau member of parliament, Khairy Jamaluddin expressed disapproval by posting on his twitter saying, “Tourism Ministry to spend RM1.8 million on social media branding. I’m sure Malaysians on Twitter can help do it for free.”