Tourism Selangor takes center stage at MATTA Fair 2023

The Malaysian Association of Tour and Travel Agents (MATTA) has proudly unveiled Tourism Selangor as the featured destination for this year’s eagerly anticipated MATTA Fair. Set to take place from September 1st to 3rd, 2023, at the prestigious Malaysia International Trade & Exhibition Centre (MITEC), the fair promises an immersive experience into Malaysia’s rich tourism potential.

Tourism Selangor is gearing up to make a grand impression at the MATTA Fair, spanning an impressive 306 square metres of exhibition space and encompassing a total of 34 meticulously designed booths. Visitors can expect to be transported through an exciting journey of Selangor’s diverse attractions, historical marvels, and vibrant local culture, encapsulating the essence of Malaysia as a must-visit global destination.

“Our vision is to catalyze the growth of domestic tourism in Malaysia by creating an environment where different facets of the industry can synergize effectively,” remarked Nigel Wong, President of MATTA. “Through the segmentation of the domestic hall, we are providing a platform for our members to forge meaningful connections, share insights, and enhance our buyers’ overall experience to be more productive and fruitful.”

MATTA Fair to revolutionize domestic tourism networking

At the heart of Tourism Selangor’s participation lies a groundbreaking approach to domestic tourism networking. By strategically dividing the domestic hall into distinct categories, such as states, hoteliers, and free zones, Tourism Selangor is paving the way for a dynamic networking platform that fosters enhanced collaboration among stakeholders. This innovative framework not only streamlines engagement but also sets the stage for innovative business ventures within Malaysia’s thriving domestic tourism landscape.

As part of its commitment to drive the domestic tourism sector forward, MATTA has set an ambitious target sales turnover of RM 70 Million. This bold target underscores the organization’s dedication to supporting economic growth, job creation, and showcasing the immense potential that Malaysia’s domestic tourism market holds.

Free admission and convenient shuttle services

The MATTA Fair promises accessibility and convenience, offering free admission to all attendees. The event will run from 10 am to 9 pm over the course of three days, from Friday to Sunday. To further enhance convenience, frequent shuttle services will be available from KL Sentral and Sunway Putra Mall to MITEC, ensuring a hassle-free travel experience for visitors.

For the latest information updates, interested individuals are encouraged to visit the official MATTA Fair website, as well as the organization’s social media platforms on Facebook, Twitter, and Instagram. To stay even more connected, subscribe to MATTA’s new Telegram channels @MATTAHQ.