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Smooth sailing in a year of abundance campaign for CNY launched

Avatar photo Thomas Tan
January 22, 2015
3 min read

PETALING JAYA – The campaign embraces a smoother new lunar year and gives consumers an auspicious start with cash rewards giveaway and a chance to become the first Carlsberg Millionaire in Malaysia.

Carlsberg Malaysia management team onboard the Carlsberg Smooth Sailing Ship, flanked by Gods of Prosperity, lion dancers and Chinese drummers at the 2015 CNY launch.
Carlsberg Malaysia management team onboard the Carlsberg Smooth Sailing Ship, flanked by Gods of Prosperity, lion dancers and Chinese drummers at the 2015 CNY launch.

Carlsberg Malaysia officially launched its 2015 Chinese New Year campaign for smoother sailing in the Year of the Sheep at Oasis Piazza, Ara Damansara, Petaling Jaya on Jan 15, 2015.

The campaign – themed “Smooth sailing in a year of abundance” – embraces a smoother new lunar year and gives consumers an auspicious start with cash rewards giveaway and a chance to become the first Carlsberg Millionaire in Malaysia.

Carlsberg Malaysia managing director Henrik Juel Andersen joins the Gods of Prosperity in wishing consumers Smooth sailing in a year of abundance.
Carlsberg Malaysia managing director Henrik Juel Andersen joins the Gods of Prosperity in wishing consumers “Smooth sailing in a year of abundance.”

“It is our wish for Carlsberg to move forward together with our consumers into better, calmer times after the tumultuous events of the previous year.

“We invite our consumers to join us as together we embark on a prosperous voyage and chart the course forward for a smoother lunar new year of the sheep,” said Carlsberg Malaysia managing director Henrik Juel Andersen.

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A Thousand Hands dance performance at Carlsberg's 2015 CNY Launch.
A Thousand Hands dance performance at Carlsberg Malaysia 2015 CNY launch.

Anderson ignited a dragon cannon that set off the hoisting of the iconic Carlsberg Smooth Sailing Ship’s billowing sails marked with the Chinese character (顺) which means “smooth”, to the percussion beat of Chinese traditional drums, appearance of Gods of Prosperity and a lion dance performance that culminated with dazzling fireworks.

Carlsberg girls serving beer to all the guests.
Carlsberg girls serving beer to all the guests.

The Carlsberg CNY consumer promotion will see one lucky customer becomes the first Carlsberg Millionaire, who will be selected from 38 winners of RM13,888 in cash at a special celebratory event in Klang Valley at the end of the consumer promotion.

To be one of the 38 winners and be in the running to be Carlsberg Millionaire, consumers need to find the Chinese character (顺) printed on the underside of bottle caps of any large bottles of Carlsberg, Asahi Super Dry and Royal Stout, or look for the congratulatory message printed on the base of the tray of 24-can Carlsberg Festive Pack, or participate in Carlsberg’s “Guess The Coin” contest to win a year’s supply of Carlsberg Festive Pack that may contain the lucky ticket to RM13,888 cash.

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Guests enjoying their beer at Carlsberg Malaysia 2015 CNY campaign launch celebration.
Guests enjoying their beer at Carlsberg Malaysia 2015 CNY campaign launch celebration.

The campaign runs from Jan 2 till Feb 28.

For more information on the Carlsberg Millionaire contest and other festive line-up, visit www.carlsberg-cny.com.my or www.facebook.com/CarlsbergMY

An acrobatic duo lion dance performance enthralls guests with their grace and agility.
An acrobatic duo lion dance performance enthralls guests with their grace and agility.

 

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Thomas Tan

Thomas Tan joined CJMY in 2011. At the second annual conference in Johor Bahru, he received the 'Best Article 2011' Award. To date, he has published over 1,000 articles on community events and various topics.

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