Akmal AriffinOgilvy Noor’s latest book ‘Generation M: Young Muslims Changing the World’, an exploration of what it means to be a young Muslim today and why this generation demands our attention. Written by Ogilvy Noor’s Vice President and award-winning author, Shelina Janmohamed, the groundbreaking book underscores Ogilvy Noor’s global thought leadership around Muslim consumers.
Shelina Janmohamed said: “For too long, the faithful, modern, creative, brand conscious tech-savvy Generation M has been overlooked by businesses and brands. Yet this is one of the world’s most influential and rising economic and social forces. Generation M goes beyond the statistics, to explore what motivates them, their inner aspirations and how they are going to shape our future.”
The global Muslim population is expected to increase 73 per cent from 1.6 billion in 2010, to 2.8 billion in 2050; by 2030 Muslims will make up 26.5 per cent of the global population and in 2050 will equal the number of Christians. The Islamic economy is estimated to be worth US$2.6 trillion by 2020 with Islamic finance worth an additional US$2.6 trillion. This understanding is vital for businesses and brands.
John Deschner, CEO, Ogilvy & Mather Malaysia: “Ogilvy & Mather has always been at the forefront of ever-changing global and cultural trends, as we continue to evolve our communications to meet the needs of both brands and consumers. ‘Generation M’ is undeniably an important, growing segment that the industry must acknowledge, and we stand as the leader to successfully engage with this increasingly prominent and influential commercial force.”
As the world’s first bespoke consultancy for building brands with Muslim audiences, Ogilvy Noor has expanded globally to now operate in key markets throughout Asia, the Middle East, Europe and North America. Its vision around the notion of engaging with Muslim audiences through building businesses, products and brands that directly engage with Muslim consumers, is explored in detail throughout ‘Generation M’.
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